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Category Archives: Darianna News

“Behind the Scenes” From a New Bridal Stylist

I love when one of our new bridal stylist shares her thoughts.

We have known Jenna for several years and are very proud to have her on our team.

It is most important to us to ensure our staff feels respected and valued, because when we take care of our staff they will in turn respect, value, and take care of the customers. If you read our reviews you will see that is exactly what happens.

In an emotional business like ours and especially during an uncertain time like this, you need to know your vendors care.

Some other behind the scenes discussion that Jenna doesn’t mention is how our stylists refer to their brides as “my bride”. I love it when I hear those words because to me it means our staff forms friendships and cares far beyond a sale. It is even better because our staff is not on commission, therefore we know that the interest and treatment is genuine. They really do love what they do, and it is incredibly rewarding to be part of someone’s wedding day.

But don’t just take my word for it, read Jenna’s:

First, I feel it’s important to share that I am a Darianna Bridal & Tuxedo bride, and got to say “YES to the dress” in my favorite place, long before I became a Bridal Stylist.

There was something so special about my experience and magical moment at Darianna Bridal & Tuxedo. I knew if I ever had the opportunity, I would love to create that magically special moment over and over again for other brides.

So here I am now and I feel so fortunate to be a Bridal Stylist at Darianna Bridal & Tuxedo. It’s such an honor to work for such a prestigious, family owned and operated business. The owners, Wendy and Franco are truly the most outstanding power couple you will EVER meet. They are the perfect balance of fun, friendly, customer oriented, and business savvy; creating the most perfect and family-friendly, welcoming environment that I never want to leave… and our brides, grooms, family members, bridal parties, and other visitors don’t either!!

Every staff member and customer are treated as if they are part of the family. We promise that every time you come in you will be greeted with a smile from a familiar face. This certainly isn’t something you get anywhere else and I wouldn’t trade it for the world!

Not only is the service five stars (check out our reviews and testimonials), but our gowns are from exclusive top designers from destinations including Australia and Europe including Madi Lane, Kitty Chen, Morilee… and many more!

We realize this is one of the most important decisions a bride will make in her life and that there have been hours of thoughts and fantasizing into this decision of what they will wear when they say I do!

I love that every bride is unique in her personality, style and vibes in her own way. It’s so exciting to go through the appointment with them at such an exciting time and to be able live this moment with them!

I also love that the relationships we create don’t just end at the wedding. Our staff keeps in touch with couples throughout the process with try on appointments, tuxedo appointments, and after the wedding to check in. We also see return customers for future formal events they may be a part of, which is so fun and exciting to have them come back and reminisce on their special day!

We realize the emotions and importance of this and make it so easy for our customers to stay connected that you can even text us at the store, and one of the owners will directly respond! So come on! What are you waiting for? Text the store to make an appointment at 215-491-8500 or visit www.dariannabridal.com for more information. We look forward to serving you soon!

Having A Minimony? We’ve Got You!

Out of the darkness of a pandemic comes one of the cutest terms we’ve ever heard: the minimony.

If you were forced to postpone your wedding, you may already be considering having a minimony. Many couples are doing this and if you look on the bright side of having to move your wedding date, it’s two celebrations to look forward to!

A minimony is simply a smaller ceremony on your original wedding date with fewer people. Perhaps at home in the backyard or another outdoor setting, still very much a wedding ceremony only on a smaller scale. The “sequel” wedding is your rescheduled future date, where the big party and celebration can be had with all your guests in person.

If you had to postpone your wedding, you already have your dress for the big day. If you are having a minimony, that dress probably isn’t going to work for a small wedding in the backyard. However, this is still a wedding ceremony and needs to be complete with an appropriate dress… but…

You don’t want to spend thousands of dollars again. Where do you look? With us, of course!

Many of our brides are in this position and some told us they are ordering dresses online only to send them right back. They think they will work because they are cheap, and when the dress arrives, they realize why it was so cheap. They don’t look or feel anything like the online photos and are incredibly disappointing.

We are happy to be able to help. Many of our brides are already booked to come back when we reopen on June 5th to take a look at our incredible sample rack.

Romantic sample from Beloved Bridal

These are high-quality designer dresses and are available at substantial discounts, very comparable to online pricing. This allows the brides to see them in person, try them on at our store, save time, save money, and get right to the seamstress for easy and quick alterations.

Beautiful Voyage dress for outdoor garden wedding

And really, who doesn’t want two dresses? Show different sides of you! For instance, perhaps the original dress is a fancy, sparkly ballgown complete with cathedral veil and tiara, but the backyard dress is a sweet, bohemian lacy one that works with a flower crown.

Or maybe the original dress is a satin, but the minimony one is crepe – both are classic plain fabrics, but crepe doesn’t have the weight or the shine which makes it a bit more appropriate for a smaller, summer gathering outdoors.

Gorgeous Morilee crepe dress with lace train

For the grooms, a full on tuxedo may not fit the bill either for a minimony. We have this covered as well.

Consider a suit or pants with a vest or suspenders and no jacket. The accessory colors we have allows you to put together the perfect look whether casual or ultra formal.

Navy Verona suit with suspenders

Long or bow tie can change the look, do what works!

Tweed vest and long tie looks rustic

Maybe a lighter color, try a sand or cornflower blue. We have them all!

Sand color tuxedo
Cornflower blue, wear with or without jacket

Whatever you decide, give us a call. If you’re doing the minimony and/or waiting for that one big day, we’ve got you! We offer great pricing for wedding dresses, along with suits and tuxedos, or if you just need accessory pieces. Make your appointment here!


New Safety Procedures For Re-Opening

Darianna Bridal & Tuxedo’s calendar is filling up again and our new procedures will ensure that we are ready to safely welcome everyone on June 5th!

Our new brides will enjoy new dresses from Madi Lane, Morilee, Casablanca, Kitty Chen, and more…

Grooms will love dressing up in our new 2020 tuxedos – over 70 different styles to choose from…

All of our rescheduled couples will be welcomed back with open arms and distance hugs, which totally stinks because we are huggers here…

Which brings us to the changes we must make. With reopening comes new responsibilities and requirements that must be adhered to so that we can ensure everyone is as protected and safe as possible. Please take a moment to read these new procedures.

** If you are not feeling well, we ask that you reschedule the appointment. If someone in your group is not feeling well, we ask for that person to join you by video call. **

Until the CDC and Pennsylvania guidelines are changed, we will enforce the following:

  • Masks must be worn by staff and customers. We have them available for free, but we ask for a donation to our local Bucks County food bank.
  • Limit of 3 guests for bridal.  Special arrangements must be made for larger groups. This is for proper distancing recommendations. WiFi is available for video attendees!
  • Walk-ins are welcome, however we ask you to call or text our store telephone number before entering to make sure we have appropriate space and staff.
  • Children under 13 are no longer allowed (unless being measured for a tuxedo or suit).
  • Tuxedo groups over four (4) will require appointments and/or must adhere to current distancing recommendations.

Other measures we have to keep you safe are:

  • Contactless payment methods are encouraged when possible including Apple Pay, Google Pay, Samsung Pay, and credit cards with contactless features.  We have always accepted contactless payment methods and are sure we will find more interest in their use from our customers.
Contactless payment methods
  • Hand sanitizers made available for use throughout the store.
  • HVAC inspection completed and commercial grade filters replaced on a regular basis (this has always been one of our procedures).
  • Cleaning/disinfecting will take place throughout the day and daily at closing by our staff.

General Safety Tips:

  • Consider limiting the number of stores visited in a day to reduce the amount of exposure to you and your guests.
  • Make a conscious effort to wash your hands with soap for 20 seconds or use hand sanitizer that is at least 60% alcohol.
  • Wear a mask, even if not directed to do so.
  • Use contactless payment methods wherever possible.
  • If there is a senior in your group, consider setting them up on a video call or ask staff if there is availability for a more private appointment. Try not to subject them to large crowds. Darianna Bridal & Tuxedo has the space to protect your loved ones – please let us know in advance if you plan on bringing a senior to your appointment so we can arrange accordingly.

In addition to these, please read our blog on our cleaning company and how they have adapted new cleaning procedures specifically to deal with COVID-19. It is extremely important to us that our customers feel safe and confident entering our store! Make your appointment here and as always feel free to text us with questions at 215-491-8500!

Feel Confident That Our Bridal and Tuxedo Store Is CLEAN and SAFE

Soon the restrictions will be lifted and we will all venture back out into the world. When I do, I personally expect that every establishment I enter knows how to clean in the age of COVID-19 and is committed to keeping me and their other customers safe.

But just how do we know that a store that looks clean actually is? Let’s take our own store as an example.

Our family owns and operates Darianna Bridal & Tuxedo and prior to the mandatory shutdown, we spent more time in the store than our own home. Since opening in 2013 we have always had store cleanliness as one of our top 3 priorities. We have used the same cleaning company for years: Bugajewski Facility Services.

We were introduced to this company when the owner, Ben Bugajewski, was the featured speaker at a Central Bucks Chamber of Commerce meeting. I didn’t think I would enjoy listening to a speech about cleaning, but when Ben started talking I was weirdly fascinated.

Ben and his company clean a number of medical facilities in the area and beyond, including both Pavillions at Doylestown Hospital. They have done this for years, and have always had a focus on exactly what “clean” means. If they didn’t keep medical facilities clean, then they weren’t safe.

I perked up a little bit after hearing this introduction. It only got better from there.

His knowledge of bacteria and germicides was incredible. He knew what bad guys made us sick and what chemicals killed them. He knew which chemicals were safe for humans and which chemicals required humans to stay away for a few hours.

Ben so easily pronounced names of bacteria, most of which had way too many letters, and I knew he was going to clean our store.

We could not be more proud to have Ben and his company continuing to not only clean our store, but also training us and giving us the products we need to make sure that you and your family are just as safe as we are when you enter our doors. There are products we use once daily and others we use throughout the day.

To that end, Ben sent us the certification he earned this month taking an online training course administered by the Global Biorisk Advisory Council regarding proper cleaning and disinfecting techniques with an emphasis on SARS-CoV-2 / COVID-19. I can’t be sure of other stores, but we are prepared and ready to reopen!

Cleaning Certification for COVID-19

How has Ben’s cleaning procedures changed with the onset of COVID-19?

With the outbreak of the COVID-19 virus, the EPA released a listing of  Products with Emerging Viral Pathogens AND Human Coronavirus claims for use against SARS-CoV-2 . “We began to use 2 additional RTU germicidal detergents with a 2 minute contact time against the virus compared to a 10 minute contact period. Due to the significant time period for delivery of these products we have sourced them directly from the two different manufacturers to maintain adequate inventory levels.”

In addition, he says, “We also are doing more frequent cleaning and disinfection of high touch surfaces, have used color coded micro fiber cleaning cloths for years, and have spent significant funds in the latest available cleaning equipment to assist our staff in removing soil prior to the disinfection process.

Since I started the company in 2004 we have always used two EPA registered quaternary hospital grade germicidal detergents for disinfection. One was an acidic based product and the other was an alkaline based product.

We used another EPA registered product which is based on free available chlorine Hypochlorous acid which is 4x more disinfection power that the hypochlorite ion. It is more active in the presence of organic loads and has a longer shelf life. It also has a label claim against c difficile spores which are extremely difficult to eliminate in a health care setting.

We are also doing additional education with our client base making sure that they are using compatible cleaning chemistries during the day for their internal cleaning.”

Now that you know our store is cleaned like a hospital, be confident we are ready for you!

Let’s get back to how do you know if a store is actually clean?

Ben published an article in 2005 in Professional Retail Store Maintenance Association that ranked store cleanliness as the most important attribute that a consumer was seeking. “A consumer in a retail clothing location focuses on the cleanliness of the front entrance, fitting room areas, cash check out areas and the store restrooms. There should be no visible soil in these areas of the store,” Ben wrote.

I then asked him how can someone feel confident that an establishment is clean? What does he look for when entering a store or restaurant? Of course, the all areas of the store need to look and smell clean, but beyond that he also looks for the following:

Are the employees wearing clean uniforms or clothing?
Are the employees taking any special precautions between clients/customers?
Are there adequate hand washing facilities available? (Hopefully they are not topping off their hand soap dispensers!)

Ben also intends on reviewing more frequently local health department inspection reports. GOOD idea!

We hope you enjoyed reading this blog. It was fantastic for me to write this as I have a renewed appreciation and confidence in Bugajewski Facility Services, and the cleanliness of our store!

We can’t wait to welcome you back – make your appointment here!

I Want To ReOpen

I really do. My role will change somewhat for a time until I’m all healed up and the new Covid-19 procedures need to be strictly adhered to for the safety and protection of all, but still, I’m ready to reopen. Whenever that is…

Our bridal store is relatively young when we compare this industry. Before we came along we researched local stores and stores across the country to get an idea of what wasn’t working for brides.

The show “Say Yes To the Dress” set a precedent for bridal stores to step it up and put more emphasis on the excitement of being engaged, planning a wedding, and finding the perfect dress. When we opened in 2013, our focus was (and continues to be) on excitement.

Which brings me to today’s thought – why I can’t wait to reopen: I miss the excitement of the bridal appointment.

Having a packed schedule makes us feel so privileged and grateful! Watching the brides filter in (usually full of nervous energy) is so fun, I can’t wait to welcome everyone and put them at ease. Letting brides and their guests “shop” for dresses along with their consultant allows everyone to be part of that excitement. We have had so many brides tell us that they loved being able to see and choose the dresses they tried on as they were unable to pick their own from other stores.

Sometimes we have brides who find their dress but feel they still need to keep looking. We tell them, “When you’re ready to say yes to this dress, come back and let us celebrate with you!” Now with the virus changing the way we interact, you need to be really smart about shopping. It’s not in anyone’s best interest for a bride and her family to keep going from store to store trying on over and over with multiple people. When you find a dress you love, say yes.

If you have been in our store when a bride says “yes!”, you know firsthand that the entire store erupts in cheers and claps – from our staff, the bride’s family, customers who never met you, even from the guys in the tuxedo area!

There is nothing quite like saying “yes!” and joining the Darianna family. We can help you with maids and of course suits and tuxedos!

I know our different approach (be kind, don’t lie, don’t high pressure sell, keep store and dresses clean, etc.) changed up the vibe in our area. We have had numerous owners and employees from other local stores wander into the store ‘undercover’ (one even made an appointment) to see why brides love the Darianna experience. The answer is simple: our staff is equally as excited as brides and grooms about their wedding day. That is something that cannot be taught in training.

Our staff isn’t only there for a paycheck, watching the clock to leave. We know who’s coming in for the first time and we know who’s coming back in the store again, we know whose weddings are coming up quickly and we know the excitement of each one. There is nothing phony or judgmental at our store. When our brides send their fiancees for tuxedos, we then get to meet everyone – family and friends – right up to a few days before the wedding. We share in it and it never gets old!

We are excited to reopen and reunite our Darianna family! If your wedding is postponed, hang in there! You’re not alone. Call or text us anytime with questions 215-491-8500. If you are ready to make your appointment,  Can’t wait to see you!

Start Your Newly-Engaged Year With Darianna Bridal & Tuxedo

Happy New Year!!

Congratulations if you recently got engaged!  What a wonderfully exciting and special time in your life.

You may be nervous to start trying on wedding dresses so we will break the ice.  If you like what you read, you will love the real thing.

Our goal is to make sure you have a wonderful experience.  We definitely know the difference it makes when you receive great service over average service.  We want all of our customers to feel cared for and appreciated.

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The 2016 Wrap Up and the 2017 Plans

We celebrated 2016 and are planning the heck out of 2017!

Our incredible staff.  New bridal lines.  New tuxedos, suits, and accessories.  Maid and groomsmen gifts.  Our 4-year Birthday Party weekend.  More trunk shows, sample sales, the list goes on and on!  We never get tired of finding even more ways to make our customers smile and have a great time with us.

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Happy Thanksgiving!

Thanksgiving is a very important holiday, a truly American one.  While it is the official start of the holiday shopping season, that is not the meaning to us.  Strange as retailers, right?

To us, Thanksgiving is about making memories with family, friends, and loved ones.  Carrying on traditions and creating new ones, celebrating life, and appreciating the passing of time with all of the changes it brings.

Darianna Bridal & Tuxedo will always will be closed on Thanksgiving day and Black Friday.

All families deserve attention but it is never easy to find the time.  These are two days we close so that our team can reconnect, unplug from work, and recharge.

And hey, if shopping together is your family’s Black Friday tradition, then by all means shop!  Shop local, right?!  🙂

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Upcoming Events at Darianna Bridal & Tuxedo

We are so excited to tell you about upcoming events at our Bucks County wedding gown store over the next few months!  Make your appointment if you are a bride, spread the word if you know a bride or know a mom looking for her dress.

November 18-21 –  DUAL Trunk Shows:

Beloved by Casablanca and Sincerity by Justin Alexander. Two beautiful lines with fantastic wedding dresses with prices from $799-$1,100.  Call 215-491-8500 or visit us online to make your appointment today.

Designer wedding dresses in Bucks County
Left: Beloved by Casablanca
Right: Sincerity by Justin Alexander

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NYC Bridal Market – October 2016

darianna bridal girls in NYC
Reeanne, Kathleen, Danielle and Caroline. Not rain, nor wind, nor anything was keeping them from NYC

One of the perks of a job in the bridal business – as if being in the bridal business isn’t already great enough – is going to bridal market in New York City.  This past October we sent our consultants up and besides having a great time together, they also received quite an education.

Meeting with designers like Kitty Chen and Rina DiMontella, checking out the new tuxedo styles from Tuxedo by Sarno, and watching the runway shows is as eye-opening as it is exciting.  They learned even more about construction, fabrics and laces, beadwork and embroidery, all while strengthening partnerships with our vendors and seeing the latest trends.  The education is so important so we can offer our brides and grooms the best advice and selection available.

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