Call or Text: 215-491-8500
Call or Text: 215-491-8500

About Us

Our Story of Helping Brides-to-be in Warrington, PA

You have thought about this moment your whole life. There you are on the pedestal, seeing yourself as a bride.

We get to share in one of the most incredibly special memories ever to be made. These are milestone events that create lifetime memories. We would be honored to be a part of your special day memories, too. 

Read about us and our story!

A wedding is one of the most joyous events in life. It can also be one of the most stressful. When you step through our doors, you can expect a no-pressure, relaxed, and fun environment.

You can also be assured you are being told the truth and accurate information. We’ll be there to help you from the dressing room to the day you walk down the aisle. We carry gorgeous and unique weddings gowns, as well as an extensive selection of tuxedos and suits for grooms, groomsmen, ring bearers, and fathers and handpicked dresses for brides and mothers.

Our goal is to help every customer find the perfect bridal gown, tuxedo, or special occasion attire in a friendly, pressure-free, honest environment.

Franco Salerno and Wendy Ianieri-Salerno

About Darianna® Bridal & Tuxedo

Opening in January 2013 in a small, stand-alone boutique store, we had no idea what was to come.

Barely two years later, September 2015 we moved into a 3,500 square-foot store in the Valley Gate Shopping Center in Warrington Bucks County, surrounded by major franchise businesses. To this day, our store is surreal and a dream come true for our family.

We have won so many industry and community awards and are grateful for every one of them, although winning awards is not our focus. For us it is about serving and personal connections.

The partnerships we have made with wedding industry professionals has broadened our friendships and given us wisdom.

The Knot 2022 Best of Weddings
Wedding Wire 2022 Couples Choice Award
The Knot 2024 Best of Weddings Award
The Knot All of Fame Award
The Knot 2022 Best of Weddings
Wedding Wire 2022 Couples Choice Award
The Knot 2024 Best of Weddings Award
The Knot All of Fame Award

Our charitable causes, especially St. Jude’s, Angel Gowns, and the Make-A-Wish foundation, give us purpose. Donating to the theater, band, and music programs of Central Bucks, Hatboro-Horsham, Archbishop Wood, and others allows our family to give back to the schools our customers (and our own children) attend.

Our business is about creating and blending families. Family is not only blood connections, and in the last seven years our family has grown exponentially and we couldn’t be happier about that. The name Darianna® is a combination of the names of our own two beautiful daughters, Daria and Deanna.

About the Owners

Wendy Ianieri-Salerno is a life-long resident of Bucks County with a background in sales and marketing. Franco Salerno, originally from Philadelphia and with years of living abroad, brings perspective and diverse business and finance experience. They combine perfectly to operate a unique, fun, and honest formal attire store, offering bridal gowns, mother of the bride/groom dresses, prom dresses, and tuxedos and suits from some of the best designers in the industry. They are always learning, always changing, yet never compromising on excelling in customer service. Fiercely committed to their business, their staff has the same commitment and vision.

Their daughter Daria is a graduate of James Madison University. After completing a year at the Walt Disney Company learning from the company known for providing an incomparable customer experience, she returned to the family business as Store Manager. On the cusp of the Millennial/Gen Z divide, Daria has the perfect balance for the bridal industry. She is a Wish Grantor for the Make-A-Wish® foundation and is planning her own wedding for New Years Eve 2024.

Their youngest daughter Deanna is a Gen Z girl with a Gen X soul. She loves 80s music, plays guitar and sings. Deanna helps run the prom and social media departments, is an Honors student at Central Bucks South, and excels in the MBIT Medical & Health Professions program. She brings the youth perspective to keep the business fresh and on-trend.

Daria+Deanna = Darianna®!

Read more about them on the staff section.