Being A Bridal Stylist: A Six Month Reflection

There’s no denying it: 2020 sucked, and 2021 wasn’t a real winner either. There’s been chaos in our world, in our country, and in most of our personal lives. At the start of 2021 tragedy hit my life, and I kind of went into a tailspin. My job as a

A Thank You to Our Employees

This time of year is very special for Darianna Bridal & Tuxedo. As a family-owned small business, we cherish our employees. They are like family, and it is our job to protect them, take care of them, and ensure that they have what they need. One strategic aspect of our

Getting Wedding Ready – Your Fitness Goals

“Order me one size smaller because I’m going to lose weight before the wedding.” Oh how many times we have heard this. Sometimes they do sometimes they don’t but regardless, everyone wants to look their best for their wedding day and a fitness plan often finds its way into the

Wedding Dress Designer Spotlight: Eddy K

Wedding dress designer Eddy K has a design and shipping facility in Milan Italy. We recently visited and met a wonderful and caring owner!

Our Gown-On-Loan Program

Finding a dress online is easy, finding that dress in a store maybe isn’t so easy. That’s where our gown on loan program comes in! We can bring in almost any dress from a designer we carry for a bride to try on.

All In the Family 2021

I know I am biased, but she’s our daughter and it’s time for some professional recognition. Most everyone knows that our family business is named after our two daughters, Daria and Deanna. Deanna is now 13 and getting closer to potentially and hopefully joining us in the store. Daria has

What Do I Do If… Q&As

We get so many questions last minute when plans or details change, especially in the age of Covid. Call these some frequently asked “What do I do if” questions specific to these times! The most frequently asked question over the last 14 or so months has been, without a doubt,

A New Designer Addition: L’Amour by Calla Blanche

Bringing in new designers is so exciting. We are thrilled to add L’amour by Cala Blanche to our store this fall 2021

Chicago Pop-Up Bridal Market

After a year of cancellations and virtual runway shows, Bridal Market is back in a brand new, safer environment! For those not in the wedding industry, Bridal Market is essentially a convention where designers come together under one roof to show stores their newest collection in person. Due to COVID-19,

Dan the Fireman Intern; Week 2

Details, Details, Details… Week 2 of my bridal industry experience has shown me that details are what these dresses and tuxedos are really about. Monday was a productive day as we delved deeper into the marketing strategies used to make Darianna Bridal & Tuxedo so popular. I won’t bore you

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