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Fun Stats of Brides & Grooms

Do you ever wonder how you fit in with other brides and grooms with wedding planning?

“Does anyone else… ?”  “Do other brides/grooms… ?”  “Are we too… ?”

This blog will answer some of those questions and the “fun stats” come directly from a sample of over 1,000 of our brides and grooms from this year! If you find yourself wondering what “everyone else is doing”, have a read and see where you fit in.

The question we get most often as a bridal store is, “When do brides buy a dress?”

Fun stats: most brides by their address between 6 and 12 months prior to their wedding date

We recommend approximately 9-12 months ideally. Shopping too early can lead to dress regret because new dresses come out every 6 months and you will want to see the newest designs before committing.

We recommend reading these blogs when starting your dress search:

Let’s move onto scheduling an appointment! Ever wondered what months are busier than others in the store?

What is the busiest month for bridal appointments?

Chart shows the busiest month for bridal appointments in our store is July followed closely by January

This makes for an interesting study. Because of the number of engagements over the winter holidays, it makes sense that January would be a busy month! However, it also makes sense for those buying 6-12 months out, which puts them into the wedding months of June, September, and October.

July is always a very busy month for bridal in the store and one interesting trend we have noticed is that there are many in the teaching profession who are engaged and have that month to plan as much as possible for their weddings/honeymoons that will also be in the summer – their off time!

What is the busiest month for tuxedo appointments?

Chart shows tuxedo appointments by month with July being the busiest

July is on top again, but tuxedo appointments are pretty even throughout the year, save for the December holiday season!

What is the best day of the week to visit? Well, that depends on your schedule and whether you don’t mind a crowd or thrive in a louder and busier atmosphere:

Fun stats: Saturdays are the busiest day for bridal appointments not only at Darianna Bridal & Tuxedo, but throughout the industry

Over one-third of our bridal appointments are on Saturdays. If you don’t want a crowd, consider during the week!

Curious what month held the most weddings in 2021?

October 2021 saw the most weddings followed by September

This is hard to compare because of the 2020 weddings that were postponed, considering the date 10/10/2020 was one of, if not the most popular date booked for 2020.

Another fun stat: Comparing to 2019, October came in a close second place to the winning month of September!

And the venues chosen? A backyard, university campus, zoo, formal country club, or even another country, couples tie the knot anywhere they want!

Formal wedding venues were the most popular by a large margin in 2021

Half of our couples chose a formal venue such as a country club, historic property, museum, etc. Many of the “undecideds” were brides shopping over 12 months out for their dress – they found the dress before committing to a venue.

Our destination couples ranged from Montana, Colorado, Florida, Arizona, Hawaii, Bermuda, Mexico, Italy, Israel, and more!

How many are in a wedding party? It is up to you how many attendants you wish, some have zero and others have over 20!

The number of attendants in the wedding party is very evenly split between small, medium, and large parties

It is certainly pretty even with the divisions here. Who you want by your side and helping you plan is very personal and a decision you should give much thought to early on in the planning process! Here is a great blog on choosing your bride tribe to help think this through.

We hope you enjoyed our fun stats. We look forward to seeing if these trends continue over 2022 and maybe we will have you included in our sample!

About the author: Wendy Ianieri-Salerno is co-founder and co-owner of Darianna Bridal & Tuxedo, now in its eighth year in business. In that time the store has grown from a small bridal boutique to a full-service bridal store serving not only Bucks County, PA but the surrounding counties and even border states. With the customer experience in mind, Wendy steers the company by offering the best designers and wedding attire while creating a caring, family atmosphere. A life-long Bucks County native, she currently resides in Warrington with her husband and co-founder/co-owner Franco Salerno, and their two daughters for whom the store was named, Daria and Deanna.

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