Schedule Appointment Call or Text: 215-491-8500

Category Archives: wedding dress shopping

Continuing Covid-19 Safety Procedures

Maybe an end is in sight for Covid-19, but it is not here yet. Vaccinations are being done across the country and while many people are starting to relax, our store continues our safety procedures that we put in place upon reopening on June 4, 2020. We continue to take our guidance from the CDC‘s website.

We currently allow 3 guests with our brides and grooms on the weekends, although we have made several exceptions and scheduled those brides during less peak hours. Many times a bride or groom will bring an elderly and/or immuno-compromised guest, and we take their safety extremely seriously. There have been a few instances where our policy was not agreeable to a customer, but we will always side with the safety of all of our guests as well as our staff.

Some of our brides have loved patching in numerous guests by FaceTime and Zoom! We have had some great laughs as well with all of the people in attendance from all over the country. While it is not perfect all the time, it is a great way to be involved and share in the memories!

COVID-19 has changed the way we care for our stock dresses and tuxedo fitting garments. Our dresses are steamed routinely at closing to maintain a germ free environment, our tuxedo fitting garments are steamed and dry cleaned as well.

Masks are mandatory. We were recently questioned on this policy due to some Instagram posts. When a bride says yes to her dress, if she would like a photo of herself and her group without masks on, we allow that in the front of the store with no customers within 6 feet. If you look at the photos as well, you will see everyone holding the mask in their hand. There is no question, masks are required. There are no “religious exemptions” allowed, however, if you or a guest are immuno-compromised and cannot wear a mask, we will be happy to schedule a more private appointment for you. If you are part of a group shopping for a wedding dress, tuxedo, suit, mother of the bride/groom dress, bridesmaid, or prom and you simply do not wish to wear a mask, you are welcome to join virtually!

Temperature checks are done on everyone including our staff upon entry. We aren’t going to lie the temperature scanner is pretty neat! Our contactless payment options have been popular as well! From Apple Pay to online invoicing, we have many options!

Our store continues to be professionally cleaned by Bugajewski Facility Services. If you have not read our blog on our COVID-19 store cleaning policy, this company has always cleaned our store. They are responsible for cleaning numerous local hospitals and rehabilitation centers and have been acknowledged for their extensive education on cleaning and disinfecting for numerous viruses, including the coronavirus.

You can read our blog from August 2020 on New and Safer Appointments here which further detailed our procedures. We know that every one of us is eager to go back to a more carefree attitude, however we believe that everyone needs to do their part to get there faster! Our family business wants you to feel safe coming to visit us! If you have any questions about our Covid-19 policies, please text us at 215-491-8500!

About the author: Wendy Ianieri-Salerno is co-founder and co-owner of Darianna Bridal & Tuxedo, now in its eighth year in business. In that time the store has grown from a small bridal boutique to a full-service bridal store serving not only Bucks County, PA but the surrounding counties and even border states. With the customer experience in mind, Wendy steers the company by offering the best designers and wedding attire while creating a caring, family atmosphere. A life-long Bucks County native, she currently resides in Warrington with her husband and co-founder/co-owner Franco Salerno, and their two daughters for whom the store was named, Daria and Deanna.

The Minimony and Micro Wedding Are Here To Stay; What Dress To Wear

Born out of a pandemic and a seemingly temporary fix, the Minimony and  Micro Wedding appear to have taken hold as smaller, meaningful, and more intimate ways to tie the knot.

A minimony, also called a micro wedding, is simply a smaller wedding ceremony, usually with a luncheon or dinner celebration afterwards. Some couples will plan a large reception for a later date, or better yet, have a big 1-year anniversary party! Such a great idea!

So while all of this is a great idea, it leads us to the attire: what to wear for the Minimony and micro wedding?

You are still the bride, even if the wedding is scaled down. You will still walk down the aisle, you will still have pictures taken, and the formality of the tradition is no less important. So what are some good options?

Taking into account the season, location, and your wishes, the options are wide open! These are some of our most popular.

Aiden by Madi Lane: and all over crêpe square neck fitted dress with chapel length train is a perfect choice. Sophisticated and classic, you can wear with a belt, and also the sheer tulle jacket with pearls. This dress is so smooth and looks perfect with your flowers, they really pop!

Plain fitted crêpe wedding dress, Aiden dress, madi Lane, minimony dress, micro wedding dress, square neck, chapel train
Aiden all crepe dress by Madi Lane
Bride modeling the Aiden dress, Madi Lane, crepe wedding dress, square neck, tank strap, sheer jacket over lay with pearls, micro wedding dress
Aiden all crepe dress with jacket by Madi Lane

A popular choice for an outdoor Minimony is Lillium from the Blue collection by Enzoani. A lovely cap sleeve, plunge V-neck, and banded waist lead to a lightweight and flowy skirt that moves perfectly whether walking down the aisle or twirling at your first dance. If you are into BoHo, add a flower crown to this and it is perfection!

Bride in lace wedding dress, Lillium dress, blue by Enzoani, cap sleeve, banded waste, V neck, BoHo, minimony dress, micro wedding dress
Lillium soft lace from Blue by Enzoani

Another great choice for an outdoor micro wedding if you prefer your arms covered is Bea byMadi Lane. A layer of charmeuse underneath gives some fullness to the skirt and the sheer sleeves include the vine-like lace applique. Bea also has a scooped out back adding a little fun to the design!

Bride in long sleeve wedding dress, Bea by Madi Lane, Vine lace, sheer long sleeves, BoHo wedding dress, micro wedding dress, minimony dress
Bea long sleeve boho by Madi Lane

A perfect summer or destination Minimony and micro wedding dress is this darling creation from Stella York. A smooth crêpe front that can be worn with or without a belt or sash, plunge neckline, and an open back with a wrap tie for added support and a pretty bow detail!

Plain crêpe V-neck wedding dress, smooth, clean line wedding dress, buttons, micro wedding dress, beach wedding dress, tie back wedding dress
Crepe tie-back with buttons from Stella York

Lovely and lightweight is this piece from Morilee. A cut-in halter neck beautifully shapes the full bodice, and the lined chiffon skirt adds even more sophistication. Peek-a-boo slit to show off your shoes!

Bride wearing a cut in halter neck line wedding dress with full lace bodice, accentuated waist, and lined chiffon skirt with a slit. Micro wedding dress, destination wedding dress, Morilee, Brandy wedding dress
Brandy halter lace top on chiffon skirt by Morilee

Similar in shape to the dress above is this pretty V-neck. A fully beaded bodice and a wide banded waist are very flattering and easy to wear. Gorgeous skirt made of layered English net. A lovely and popular dress from Sincerity.

Bride in wedding dress with beaded V- neck bodice, accentuated waist, English net A-line skirt. Micro wedding dress, destination wedding dress, outdoor wedding dress, minimony dress
Beaded bodice on English net skirt from Sincerity

One of our favorites is this halter neck, all over lace A-line from Casablanca. The lace pattern is beautiful, and the bodice offers much support. A stunning wedding dress that is beautiful and flattering on everybody!

Bride modeling a lovely lace wedding dress with halter neck line, A-line skirt, finish scalloped hem line, perfect for an outdoor or summer wedding, garden wedding, micro wedding, BoHo bride, minimony dress
All over lace halter from Casablanca

Another very popular dress with sleeves is this Stella York. Such a clean dress with a beautiful chiffon skirt make this a very popular choice for brides holding an indoor or outdoor Minimony and micro wedding events!

Long sleeve wedding dress with full lace bodice, long sleeve with lace appliqué, and ivory chiffon skirt with a chapel length train. Micro wedding dress, beautiful outdoor wedding dress, clean, lightweight wedding dress, minimony dress
Long sleeve lace on chiffon by Stella York

These are just a few of our popular Minimony and micro wedding dresses, there are so many more to choose from! Make your appointment here to see for yourself!

About the author: Wendy Ianieri-Salerno is co-founder and co-owner of Darianna Bridal & Tuxedo, now in its eighth year in business. In that time the store has grown from a small bridal boutique to a full-service bridal store serving not only Bucks County, PA but the surrounding counties and even border states. With the customer experience in mind, Wendy steers the company by offering the best designers and wedding attire while creating a caring, family atmosphere. A life-long Bucks County native, she currently resides in Warrington with her husband and co-founder/co-owner Franco Salerno, and their two daughters for whom the store was named, Daria and Deanna.

Confessions of a Bridal Consultant

After nearly a decade of being a bridal consultant, I can safely say that I have THE best job ever. Working with brides who have been envisioning this day since childhood bring that vision to life is absolutely incredible.

No two brides are the same and, even now, each one teaches me something new that allows me to help other brides. With so many newly engaged brides reading our blogs to begin their research, I want to best prepare you to start searching for the dress of your dreams!

Here are confessions from a bridal consultant:

Honesty is KEY

Honesty is THE most important policy when it comes to bridal gown shopping.

Being honest with yourself is crucial when planning your wedding and, specifically, dress shopping. Many brides who are beginning the process decide that they want to include their entire squad in the process. If you are a bride who is a little more timid or can become overwhelmed easily, the best advice I can give you is to go shopping either by yourself or with a trusted loved one who will support you so you can be honest with yourself about what YOU like versus your group. Find out what YOU love rather than your family or friends. Listen to your gut, stand your ground, and do not feel bad about hurting feelings. You can bring the whole group back to reveal YOUR dress!

The next person to be honest with is us – your consultants! If you feel that you need to go out shopping alone first and then come back with your group, let us know prior to coming in. We have worked with a number of amazing solo brides and then scheduled another appointment for them to come with their group and acted like we had yet to meet the bride! At Darianna Bridal & Tuxedo, your consultant only wants what is best for you and your day, so make sure to tell us what it is that will best help you.

If you come into our store with a dress to beat, tell us and show us a picture! Do you have no idea what style you want? Tell us! Knowing where you stand from the beginning only allows us to target your appointment that much better. Pictures and Pinterest boards give us amazing places to start to discover your style or to allow you to try on more of the styles you have been loving! Don’t be afraid to be upfront with us – it only benefits you in the long run.

We understand your insecurities

Every woman in the world has insecurities – even your trusted consultant! If you are a bride who has been dreading dress shopping for whatever reason, tell us. We want to know if you are worried about how you may look or if there is something you would not like showing. We have tried on EVERY dress in this store and we know how they fit or what can be done in alterations to make the dress uniquely yours. We know which dresses we love based on our own insecurities, too. We have heard brides tell us countless times how we helped them feel incredible when they never thought they would. Let us help you, too!

We know these dresses like the back of our hands

Tori in a Madi Lane fit and flare lace dress taking a selfie in the mirror at Darianna Bridal & Tuxedo
We try on EVERY dress, our #mirrorselfies are popular!

As mentioned before, there is no dress in this store that one of our consultants hasn’t tried on! Some of these dresses even belong to our consultants for their own special days. We can’t sell what we haven’t tried for ourselves! If you have seen our Instagram, Tik Toks, or YouTube channel, you have likely seen us twirling around the store in them, but more importantly, accessorizing them. We will add belts, tuck or add straps, play with veils, and create new looks to figure out what you can do with every dress to help brides make their very own look! Trust your consultant if they pull something that you wouldn’t choose yourself – we have spent enough time in these dresses to know if we can make a dress fit your vision.

The bride is ALWAYS right

Amazing news, right brides? This is your day and what you say goes! But sometimes you will have a well-meaning relative or friend who makes you second guess your decision. Every now and then, we will see a bride who is ready to celebrate her “yes to the dress” moment until someone says “you should really sleep on it” or “this is only your first time out” and you see the sparkle in her eye go out. When you know, you know. If you know in your heart that you found your dress, don’t let someone take that moment from you! If you have doubts, keep looking.

We have THE best job

Four Darianna Bridal & Tuxedo Consultant Jess, Shannon, Courtney and Caitlyn, holding the I Said Yes To the Dress sign, ready for brides to find their wedding dress on a Sunday Funday
Consultants and friends – Jess, Shannon, Courtney, and Caitlin ready for Sunday Funday! The latter 3 are Darianna Brides!

If you have ever been in our store, you can tell that our team absolutely loves what we do! Most of our consultants are actually Darianna brides turned employees, and we even have staff that we hired on for prom who have come back to us years later as bridal consultants. The entire staff at Darianna Bridal & Tuxedo is a tight-knit group, and we will often work together during appointments to provide the best experience possible for our customers! If you have yet to come into the store, follow our social media to see our staff in action. We have a ton of fun in here which creates a pleasant and fun atmosphere in the store – you can feel it as soon as you walk in!

Bride holding up the I Said Yes To the Dress sign at Darianna Bridal & Tuxedo
Our bride super happy after saying Yes to the Dress!

Our brides are the best brides and become our friends, too. It’s amazing to put on that sash and have brides hold up that sign – what a memory! We really do take care of every one of our customers 🙂

Experience us for yourself! Make your bridal or tuxedo appointment here or call/text us at 215-491-8500.

About the author: Daria Capaldi is the manager of Darianna Bridal & Tuxedo and one-half of its namesake. On the cusp of the Millennial/Gen Z divide, she is uniquely suited for understanding the wedding industry both from a business perspective and a bride’s planning perspective. A graduate of James Madison University and a participant in the Disney Internship Program, Ms. Capaldi upholds the customer experience as key. A Warrington, Bucks County native, she resides in Huntingdon Valley with her boyfriend Jeff and her adorable pup Eva.

Wedding Dress Shopping: Guest Etiquette

Congratulations! You are one of the lucky ones the bride has decided to bring dress shopping with her. As dramatic as this may sound, it is an honor when the bride includes you as a guest in her dress shopping process. This means that you are a trusted loved one whose feedback is important to her!

You may think that your job is just to go and tell the bride what you think of each dress, but there is much more to your job than that. We are here to give you tips and tricks to be the best guest with constructive feedback!

Let the Bride Speak First

This may be the most important piece of advice we can offer. You may be very eager to tell the bride exactly what you think of each dress, and why wouldn’t you? That’s why she brought you, right? That is correct to an extent, but picture this:

The bride puts on a dress and it is love at first sight. She tells her consultant in the dressing room that it is everything she wants and she can see herself walking down the aisle in it. She thinks this could be the one, she’s got that feeling, and she can’t wait to show you! She walks onto the platform and a guest says “I don’t like that one at all!” before she even has a chance to tell you she loves it.

We know you didn’t mean to hurt her feelings, she is someone you deeply care about. But you just told her the dress she loves and thinks is “the one” couldn’t possibly be it. We have seen this exact scenario play out in front of us.

Once the bride admits her feelings, the recovery can be extremely awkward and she is then insecure about herself and her dress vision. Let the bride tell you what she thinks first before you give your opinion. If the bride tells you she doesn’t like it, by all means, share your feelings with her! But keep it centered on the dress itself rather than the dress on her. Keep her happiness and vision in mind as you formulate your feedback.

Be Gentle With Your Words

This falls hand in hand with the last tip. Know your bride and how she responds to criticism before you go into appointments with her! If you have a bride who is a bit more sensitive, saying things like “that’s ugly” or “that looks awful” can make her shut down and even question if you will be chosen to accompany her at any future appointments. There are ways to say what you want to say that are delicate and constructive without hurting feelings!

You may not realize that what you want to say would be something that she would take personally, but comments about body shape or features that the bride cannot change should be thought about prior to being spoken.

If you have a self conscious bride, focusing comments on the dress rather than how the dress looks on her is typically a great way to avoid any hurt feelings. For example, “that dress is cut boxy” rather than “that dress makes you look boxy” is a very easy way to tell her that there are dresses that are more flattering without her feeling insecure about her shape.

Some brides are very direct and genuinely want feedback like that. This is absolutely fine to say if that is the type of comment the bride really wants to hear. There is nothing wrong with brutal honesty ONLY if the bride asks for it and is proven to handle criticism well. Being gentle with your words is really personal to each bride and the dynamic you have with her. Stay in tune to her attitude and emotions during the appointment and adjust your feedback from there!

The Bride Guides the Appointment

Bridal gown shopping is an extremely exciting time and we love when the bride’s guests are equally as excited for her! Sometimes this well-meaning excitement can lead to a little bit of overstepping and the appointment stops being directed by the bride. The bride and her consultant should be the ones who determine what styles she wants to try, what dresses fall within her budget, and other details of her dress.

Every so often, we will have an excited guest who will pull a dress for her to try that is over budget or completely out of the realm of what she is looking for without the bride’s consent. There are also guests who want to take part in dressing her up with veils and belts, even after she has expressed “I don’t want to wear a veil”, is not looking for a belt, or doesn’t even like the dress she has on. If there is something you think the bride should consider, ask her first.

Most suggestions can be formulated into questions to plant the idea you have but to give the bride control over it. For example, rather than saying “try on a mermaid dress just for fun!”, ask her “have you considered trying on a mermaid dress to be sure that isn’t what you want?” This shows the bride that you are interested in helping her find “the one” rather than overwhelming her with the idea that she needs to try on dresses that she didn’t ask for.

As far as pulling something over budget goes, we recommend steering clear of that unless you discuss with the bride. We do not suggest trying on a dress that is out of budget because if she falls in love with it, the dress can be hard to forget about or she will end up spending outside of her means.

This doesn’t mean to hold back from suggestions that may help her, just be aware if she is overwhelmed. Dress shopping, along with every step of the wedding planning process, can be extremely stressful for the bride. Be receptive to see if the bride is looking for guidance or just some extra feedback to support what she feels.  Let her make the decisions and evaluate what she needs from there! Remember to frame all suggestions and feedback in a way where the bride keeps the control of her appointment. This is her time.

Important: Sizes of Wedding Dresses Are Not Like Regular Dresses

Wedding dresses run small, usually 1-2 sizes smaller than normal size. For example, if a bride’s regular size is a 12, her wedding dress could easily be a 14 or 16 depending on the designer and the style. Our dress samples are in sizes from 4-32 so there is a great selection in all size ranges for brides to try on. And really, the size doesn’t matter, until guests get involved pulling dresses that won’t fit.

This happens all too frequently: a curvy size bride is trying on dresses in the 18+ range and looks great! She has a few 16s on that are snug and is being clipped down to size in others. She’s having a great experience and has a few favorites when someone gets up and starts hanging dresses on the rack… in size 6.

Please do not choose dresses that are not even close to the bride’s size, or worse, insisting that she try them on. The bride goes from feeling happy and confident to awful in a matter of minutes. Ask if there is a similar style in a size will allow her to envision a final look. The stylist knows the inventory.

A smiling bride at Darianna Bridal & Tuxedo holding the "I said yes to the dress" sign over her head and wearing a Darianna Bride sash after choosing her wedding dress
An I Said Yes Moment!

Do Not Be the One To Steal Her Moment From Her

After an amazing appointment where the bride has successfully narrowed down styles, she is now standing in her favorite dress and is head over heels in love! She feels confident, beautiful, and ready to say “yes!” to the most meaningful dress she will ever wear. Everyone is telling her that this is her dress, but before she can soak up her moment, one well-meaning guest says, “You can’t say yes now, you have to sleep on it!”

Nothing pops a bride’s balloon like this.

There are few moments in life like this one. A memory of saying yes to her wedding dress is huge. She has the group that she loves around her and she wants to be celebrated. She is so ready to make that memory and savor it forever …

“You have to sleep on it” makes the bride feels as though it’s the wrong dress and that she should second guess the dress she is in love with. Her “yes” moment is gone, replaced with confusion and stress because she feels she’s incapable of choosing. She wanted validation but got the opposite.

What the bride can expect after saying “yes” to her dress is basically exactly what you see on TV. The excitement of her family and friends, maybe some tears, all kinds of goodies, and pictures so she can post on Instagram to tell the world that she said yes to the most perfect dress! Now she can finally envision herself in her dress at her venue – everything falls easily into place after these two major factors are set in stone. She will be over the moon excited and have another check mark on her wedding planning checklist! But now that moment is gone.

Could she come back later to say “yes”? Absolutely! But it’s not the same. The excitement of finding the dress after a great appointment of narrowing down isn’t there. Her reward after a day of uncertainty and hard decisions was prolonged. She will still love the dress and get all of the goodies and pictures, but the entire energy from the initial appointment is different. She brought you there to celebrate with her, but now there is a return trip involved and it’s never the same as saying yes in her moment.

Now I’m not saying that the bride should not sleep on it if she wants to. Every bride is different and some need the time to process! But that is not a guest’s decision to make for her. You may be someone who needs to sleep on things, but this bride might be ready to commit and start celebrating. Most brides know what they want and are not afraid to commit to it when they see it! Don’t take the moment from her, celebrate with her.

A smiling bride with her guest holding the I said yes to the dress sign and wearing her Dariana bride sash after saying yes to her wedding dress
A forever memory

Phrases to Avoid

After doing nine years worth of bridal appointments, we have heard so many beautiful statements of love and encouragement said to brides! The guest support can be amazing, positive, and helpful. We have also heard statements that have hurt brides more than they have helped. Here are some phrases/comments we recommend staying away from:

“You look fat/pregnant”
“That looks horrible on you”
“I don’t like anything you have tried on”
“I always pictured you in a _____ dress so it’s hard for me to like anything else”
“I am paying for the dress so I get a say in what you pick”
“You will need to lose weight to wear that”
“Are you serious? You like that one?”
“Why would you want to wear THAT?”
“(Fiancee) will hate that”

Helpful Phrases To Use

You are almost ready to be the best guest of all the rest!  Here are some great phrases to support your bride through her dress shopping process:

“How do you like/How do you feel in this one compared to some of the other ones you have tried?”
“You look beautiful in this dress! I think some of your other favorites flatter your body better, though”
“Out of your favorites, my personal favorite is _____, but you will be a beautiful bride in any of the ones you have picked!”
“I think the other dress would really fit your venue/theme/color pallet, too!”
“I want you to be happy in whatever dress you choose, and (fiancee) will love whatever you pick!”
“I can see you getting married in that dress!”

Now you know how to be the best guest ever and can share in one of the most magical and memorable moments in a bride’s life!

About the author: Daria Capaldi is the manager of Darianna Bridal & Tuxedo and one-half of its namesake. On the cusp of the Millennial/Gen Z divide, she is uniquely suited for understanding the wedding industry both from a business perspective and a bride’s planning perspective. A graduate of James Madison University and a participant in the Disney Internship Program, Ms. Capaldi upholds the customer experience as key. A Warrington, Bucks County native, she resides in Huntingdon Valley with her boyfriend Jeff and her adorable pup Eva.

Your Top Two Dresses – How Do You Choose?

When shopping for your wedding dress, finding your Top Two dresses is easy! Choosing between the two, however, may not be and buying both is rarely an option.

Many of our brides find themselves deciding between their top two dresses. Most of the time they are totally different looks, too, which makes deciding that much more challenging. If you find yourself in this dilemma, these are a few things to consider:

The Venue

The venue you have selected will have an influence on your dress. Even if you haven’t booked anything officially, by now you usually have an idea of a venue or theme. There are dresses for every venue and situation, whether a barn wedding, beach wedding, destination wedding, church wedding or even at home.

For example, let’s say you think of yourself as a “simpler” bride, and picture yourself in a classic and sophisticated dress. You try on a sparkly ballgown and love it. Now you find yourself now torn!

Think of the venue. If you are in an elaborate ballroom with lots of details, then the ballgown may be be more suited than the plainer dress. However, if the wedding is at home, the ballgown could be a bit much.

Your Wedding Party

Another factor is to consider what you want for your bridesmaids. If you are leaning toward a pretty, lightweight chiffon dress, you want to make sure it will not be anything like what they are wearing, as most maid dresses are chiffon. It is your day to shine! Sometimes that will help you decide if one dress stands out more.

Black tuxedo with a thick shawl lapel and satin stripe, white shirt, bowtie, and pocket square
Your wedding dress should match the formality of your partner’s attire

Also, the groomsmen. Do you want them in a formal tuxedo? Suits? Jeans and suspenders? While that ultra sparkle mermaid dress may look amazing on you, it may not pair so well with your idea for the groom and his party.

Your Vision

Trust us. We know visions can change, especially with what we have learned this past year with the Covid pandemic. However, if you have a clear path of what you want your day and self to look like that will help you choose.

There are many brides who come in looking for one thing and leave with another – which is totally part of the selection process! You really do not know what you will like on you until you try it on.

When between your top two dresses, think about looking back on your pictures and how you want the day to be remembered can also help you decide. For example if you wanted a rustic feel and you were between a ball gown and lace fitted dress you may think the ball gown could be to much for that vision.

Lace wedding dress has a detachable sparkle and lace train that turns the fitter shape into a ball gown, it is a perfect option for a bride struggling between her top two dresses where one has a full skirt and the other is a sheath
A detachable train is a great option when you are struggling between two dresses

There are other things that we can suggest as well. If you have always loved a plain and simple dress but feel it may be too informal for your venue or the rest of your details, we can show you detachable trains that will turn a ballgown into a sheath, dramatic cathedral veils with lace and sparkle, or perhaps a sparkly belt that you could pair with gorgeous jewelry – accessories can elevate the look of a simple dress without compromising!

There’s no right or wrong answer it’s your day! We are here to help and support your vision and find you great options for your day. If you find yourself stuck between your top two dresses and different looks, hopefully some of these factors will help you figure out which one to pick and we can’t wait to celebrate with you!

About the author: Jessica Hill is a 3-year bridal stylist at Darianna Bridal & Tuxedo. She knew it was her calling after being hospitalized for an extended stay where she binge-watched the show Say Yes To The Dress. When the time was right she came across our store and the rest is history. Jess enjoys working with plus size brides most of all and showing them how beautiful they can look in every style dress. She currently lives in Lansdale, Pennsylvania with her devoted husband Jeff, their four children, and two dogs.

Video Appointments from Your Bridal and Tuxedo Store

Because of COVID-19 and social distancing requirements, Darianna Bridal & Tuxedo began offering video appointments for our brides and grooms even before the general shutdown in Pennsylvania. It turns out, our brides and grooms loved the service and began booking video appointments with us pretty immediately.

While we continue to monitor the Center for Disease Control’s recommendations for safe practices during the pandemic, we feel that a video appointment can be both convenient and appealing to those who want to further reduce the risk of the Coronavirus. We did re-open to serve you in our store on June 5, 2020 but created many new procedures to keep you safe.

In fact, the Intelligencer newspaper learned of our video appointments and sent a photographer to catch some of our appointments in action. On March 30, 2020, they published those photos describing several video appointments!

Even though we are a small, family business, we really enjoy using technology to keep in touch with our customers. There are so many methods to communicate with us and now video appointments are here to stay, even after we are past the coronavirus!

Most of our customers have done their video appointments with us by FaceTime or Google Duo. Google Duo is a free Google app that will allow an iPhone and Android phone to do a free video call together.

On a few occasions, we’ve done video appointments by Skype, Google Meet, WhatsApp and Zoom. Most of our customers enjoy the convenience of using their mobile phones for a video appointment, so FaceTime and Google Duo have been the most popular apps that we have used. However, we can accommodate other platforms as well.

Tuxedo Appointments

During your tuxedo and suit appointment, we will introduce ourselves and in the comfort of your own home, you will get to learn who we are and meet us by video connection! We will explain to you the entire rental or purchase process and provide you with timelines and advice on getting all of your groomsmen and fathers measured and fitted.

Co-owner of Darianna Bridal & Tuxedo Franco Salerno holds a swatch color book to a video tuxedo appointment, while also displaying  black and brown shoe selections and a gray Michael Kors tuxedo called "Chrome".
Co-owner Franco Salerno doing a tuxedo consultation via video

Just like our in-person appointments, we will provide you with some ideas on what the fathers can wear, how to distinguish the groom from the groomsmen, and answer any of your questions about the process. We also explain the the difference between a tuxedo and suit and show you actual suits and tuxedos in the video.

We will also provide you with detailed instructions on how to get your out-of-town groomsmen to get measured and how they can easily submit their measurements and payments on our website.

Co-owner Franco Salerno showing tuxedo accessory photos to customers via video appointments
Franco showing accessory color swatches

After the video appointment, you will have several things to think about and the next time we see each other, you will have a better idea of what your groom will want to try on. We are just a text away if you forgot to ask a question, or think of one afterwards!

Bridal Video Appointment

So yes, we’ve done bridal video appointments too! These have worked in many different ways. During the shutdown ordered by Pennsylvania’s governor, we would have brides choose dresses that they like. We would also choose dresses for her based on what she likes in a wedding dress. Our daughter, Daria, would model the dresses and we would provide a live video feed to the bride so that she could see what the wedding dresses looked like on a person, as it moved, twirled, and sparkled. This is better than seeing it on the mannequin.

Darianna Bridal & Tuxedo manager Daria Capaldi models an off-the-shoulder, lace wedding dress on video to be sent to a bride
Daria modeling a Madi Lane dress for a video appointment

This video appointment allows the bride to choose her favorite bridal gowns and rule out any that she is not interested in. This way, when she visits us in person to try her favorites on, she is ready to hit the ground running. We keep detailed notes of the dresses that will be tried on when the bride visits our bridal store. What a great way to research dresses and make the best use of time, all while staying safe at home!

During this appointment, as with our in-person appointments, we are able to explain dress fabrics, dress silhouettes, bustling options, customizations, and timing for arrival of your beautiful dress from the designer once ordered. And of course, we can answer any questions that you may have. We can even try on belts, veils and hair pieces in the video call if you’d like to see those as well.

Darianna Bridal & Tuxedo manager Daria Capaldi video models an off-the-shoulder, lace wedding dress with a chapel length train in preparation for an online bridal video appointment
Videoing more details of a dress to send to a bride

Because of COVID-19, we are currently limiting the number of guests that are permitted to attend your bridal appointment. You are allowed to have 3 guests plus the bride, 4 people in all. To compensate for this, we can add other guests who would like to share in our bridal appointment by video.

Many of our brides have added Grandmom to her video appointment so that she can safely participate in the moment, or maybe it’s your friend in another state who could not travel to the area due to COVID. We recently had a bride FaceTime her maid of honor who was located in Colorado. The maid of honor anticipated coming to our store to share in her friend’s wedding dress shopping experience but due to COVID, chose not to fly during the holidays.

Bride in a mermaid lace wedding dress with a keyhole back using a ring light to share the dress details over the phone with her family who participated in the video appointment from home
Bride trying on with our ring light providing the most flattering views

Our bridal stylists can take the phone and camera and show the video participants a 360 degree view of dresses, accessories and of course your reaction! Brides can also use our ring light to capture the dress it in lighting that will show off all of its amazing features!

By Far Our Most Unusual Video Appointment

Our favorite video appointment was with a bride 7,000 miles away. We currently have a bride who lives in Seoul Korea. Because of the pandemic, she is unable to come home to try on wedding dresses with her family. The bride’s sister, who lives in Philadelphia, was kind enough to model dresses for her in our store during a video appointment. Through Instagram messenger, we communicated with the bride in Korea and helped her choose bridal gowns to her liking. When mom, sister and a friend came for the appointment, they also chose dresses for her.

Our bride in South Korea had her sister try on dresses for her!

The bride was able to see her favorite dresses on her sister and say yes to the dress from Seoul, Korea!

Making a Video Appointment

So how do you make a video appointment? This is very easy. You can make an online appointment and in the notes to your request, ask for a video appointment. You can also request a video appointment by texting our store’s telephone number: 215-491-8500. Video appointment requests can be made by sending us a message via Facebook Messenger, Instagram Messenger or message on Google from your mobile phone by Googling Darianna Bridal & Tuxedo. Of course, you can always call us too!

So what are you waiting for? Make your video appointment today! We can’t wait to meet you!

About the author: Franco Salerno is co-founder and co-owner of Darianna Bridal & Tuxedo, now in their eighth year in business. In that time, he built the tuxedo department into a force rivaling big box stores by providing expertise, caring service, and beautiful, quality formal wear. Personally invested in every transaction, Mr. Salerno provides customers with the utmost trust and confidence, assuring their wedding or formal event attire will be perfect. A native of Philadelphia, he currently resides in Warrington, Bucks County with his wife and store co-founder/co-owner Wendy, and their two daughters for whom the store was named, Daria and Deanna.

Top 8 Ways to Communicate With Our Bridal & Tuxedo Store

Your wedding day is the most important day in your life and the ability to instantly communicate with your vendors is vital. We at Darianna Bridal & Tuxedo are in constant communication with our couples! It is one more way we can serve you better.

Right around the holidays, engagement season kicks into high gear and we get a lot of appointment requests! We want to make sure you know how easy it is to communicate with us, whether it’s before, during or after business hours.

Usually our store is open 7 days a week, but this time of year we like to give our staff some time off and we are closed during major holidays. However, if you received that engagement ring on Christmas day or New Year’s Eve, not to worry. You can still communicate with the owners as if our Philadelphia area bridal and tuxedo store were open!

We know you are excited to get started trying on wedding dresses. The new year brings a lot of appointments and sometimes it can be challenging to get the day and time you prefer. We can help with multiple and easy methods to communicate with us and book that appointment. We want to share in your excitement!

No matter whether our store is open or not, you can contact us with the following methods:

We are just a text away: You can text our store telephone number: 215-491-8500. Yes, you read that correctly! Send us a text. The owners personally respond to all messages.

Instagram Messenger: Send us a message through Instagram @dariannabridal.

Facebook Messenger: Send us a message through Facebook Messenger @dariannabridal.

Google Maps and Google My Business Messaging: you can send Darianna Bridal & Tuxedo a message on your mobile phone through its Google Maps listing.

Online Chat from our Website: start an online chat with us from our website. Very easy and convenient. Start one now HERE.

Darianna Bridal & Tuxedo Website offers an instant online chat capability; customers communicate directly with the owners.
Live chat option – directly with the owners!

Send us a message through our website: Send one late at night, you’ll be answered in the morning!

Make an online appointment: Come on in for wedding dresses, Mother gowns, bridesmaids, and our gorgeous selection of suits and tuxedos!

You can always call us during business hours or leave a message outside of business hours: 215-491-8500.

As a family-owned, local business, it is important to us that you are able to contact and communicate with us on your own convenient terms. That’s why we’ve created all of these methods for you to contact us.

In addition, you will be surprised how responsive we are on all of these methods. Obviously, if you would like a more immediate response, we recommend texting us or using the various messaging services that we mentioned above. We monitor those everyday and most hours of the day (except in the middle of the night; sorry, even we have to sleep sometimes!).

Our family is here for you and we can’t wait to receive your messages and appointments. We love dressing our brides, grooms, mothers and fathers and will also take personal care of your bridesmaids and groomsmen.

From the moment you start communicating with us, you will see, we will treat you like family. Read our reviews and then start a conversation with us today. We can’t wait to meet you!

About the author: Franco Salerno is co-founder and co-owner of Darianna Bridal & Tuxedo, now in their eighth year in business. In that time, he built the tuxedo department into a force rivaling big box stores by providing expertise, caring service, and beautiful, quality formal wear. Personally invested in every transaction, Mr. Salerno provides customers with the utmost trust and confidence, assuring their wedding or formal event attire will be perfect. A native of Philadelphia, he currently resides in Warrington, Bucks County with his wife and store co-founder/co-owner Wendy, and their two daughters for whom the store was named, Daria and Deanna.

The Emotions of a Bridal Appointment

You are finally engaged! You have waited so long for this and here you are a bride to be planning your wedding. This is one of the most exciting times in your life! You may find your emotions are all over the place as you begin the task of planning your wedding.

You are also about to embark on the search for the most meaningful garment you will ever wear.

Getting started in the dress gallery

We have done thousands of bridal appointments over the years and there are so many emotions that a bride may experience during an appointment. If you have never looked for a wedding dress, this will definitely help if you experience them during your search!

More dresses throughout the store

Anxiety. Most often we find brides have anywhere from a slight nervousness to almost panic when starting out. We do our best before the appointment even begins to put every bride at ease, and most of the time the anxiety disappears quickly and turns into excitement. If it does not, some of the changes we make are easy ones such as offering mom or sister to help in the dressing room, and/or moving the bride to a more private/quiet area. These usually do the trick and allow the bride the space she needs to breathe and think calmly.

Excitement. You have thought about being a bride for so long and the dress search is incredibly exciting! Chances are you have a Pinterest board full of dresses and cannot wait to start trying on!

Wonder/Insecurity. Will it be as amazing for you as the brides on TV make it out to be? Or as great as your friends? Will anything look good? Will you find what you love in your budget? Will you know when its the right dress? How many stores will you need to visit? How many dresses should you try on? Will you cry? Will you have your “moment”?

Shock and Awe. This is a big one. Make no mistake about it, trying on a wedding dress is like nothing you have ever experienced. This is not like trying on a pair of jeans or a jacket. Wedding dresses are magic and you will be shocked at how incredibly special you feel in them! Also, this is the time that the gravity of the situation hits… “Holy sh*t, I’m getting married!!”

Confusion. This happens for a number of reasons. The most common is when you won’t stop looking and you have tried on so many that you don’t know what you want anymore. Another reason is that you have not chosen what silhouette you want and now you have multiple favorites that are completely different and don’t know which to pick. Or, you have started looking over your budget and you don’t like anything in budget anymore. You may be confused with regard to sizing of wedding dresses (they run 1-2 sizes small). This also occurs when you are given conflicting information from multiple stores, and you don’t know the truth. (Just ask us, we are known for our honesty even if it does cost us a sale.)

Overwhelm. This also can happen for a number of reasons. First as mentioned above, you may have gone to too many stores, or perhaps been given conflicting information, and/or tried on too many dresses. But another one we see often is too many people in a group. The search for opinions and approval, lots of pictures, you find the one but you’re told to “sleep on it”, all of these can lead to an overwhelming experience for you. (When a bride hits this stage, we will often suggest the she take a break from shopping for several days and/or return with a smaller group.) Covid has forced us to limit the number of guests allowed in the store, however Facetime calls are unlimited guests.

Saying Yes with A Little Bubbly

The Moment. If there was a word for this… priceless? But priceless doesn’t even cover it. You can’t stage, plan, or recreate it. When the moment happens, brides react in ways that surprise themselves. The bride who says, “I doubt I’ll cry when I find my dress,” is often the one who does. On the other side, we’ve had shy brides announce, “This is it, this is my dress,” with absolute confidence and a big smile. Regardless of the reaction, this is a life moment to be embraced and celebrated! You will always remember your moment.

Deflate. You’re in the moment, relishing it as well as the dress you can see yourself walking down the aisle in!! And then someone says, “You can’t say yes today, you have to sleep on it.” You are forced into two places, disappointment (“But, I came out to find my dress?!”) and confusion (they don’t like it, I look bad, I’m making the wrong choice, etc.). While you can still have a great memory saying yes to the dress at a later time, you will never recreate the moment.

Nervous. You get the call that your dress is in! You waited months for your dress, will you still like it? Will it fit? Will it be as amazing as you you remember? (Yes, yes, and even better!)

Anticipation. You LOVE your dress! You have your perfect accessories. You have the perfect hairstyle and your make up trial was flawless. Now you have to wait for your best day ever!

Picking up your dress is so exciting!
The stylist team at Darianna Bridal & Tuxedo

You could experience any or all of these emotions while you search for your perfect wedding dress! If you do, they are all normal, and you are not the first bride to experience them. We know how to make your bridal appointment fun and we have dresses for every bride! Make your appointment with us!

Bridal “Research” – How Do We Learn About Dresses?

With so many wedding dresses out in the market, what research do you need to do to learn what distinguishes one from another? Why would one dress be $250 and another dress be $10,000 or more? Here is some information that can help you!

A row of beautiful Ballgowns

As a leading bridal store in the Philadelphia region, we do extensive amounts of research on the designers and the lines that we bring in. A particular designer may design several lines, for instance: we carry the designer Kitty Chen. She designs a line called Couture, another called Ivoire, and she also designs a line called Jessica Morgan. We happen to carry all of the lines, because of the uniqueness and the price points.

It is the same with designer Madeline Gardner, also known as Morilee. She has seven lines for bridal, one dedicated to curvy brides, one is a higher end couture line, another one is a very simple less expensive line.

“The Other White Dress” collection by Madeline Gardner

How do you know what is best for you? How do you know what you need?

It’s not easy – especially when you are all over Pinterest. There are brides who show us their Pinterest board and it’s full of dresses that are way out of budget. They can be very disappointed and confused. Why would a dress that looks so “affordable” be so expensive? And what do we have that looks like that in her price range?

We have also had the opposite. We have had brides try on dresses and fall in love and when they see the price, they think something must be wrong with it. Why would she fall in love with a dress so under budget? As an experiment, we offered a dress to a bride that was exactly what she asked for but was well under budget. She loved it until she saw the price, then she didn’t. She said the fabric “looked like plastic”. We then gave her a dress by a different designer that was over budget – in the exact same fabric. She tried to convince us of how much better the fabric looked then the “cheaper dress”. The only difference was the label inside.

It is similar to purchasing a car. Certain cars, based on the make, will be more expensive than others. I think it is safe to say most people know a certain make of car will be more expensive than others. They both do the same thing and they have the same main parts, but one goes a little farther for the luxury. If you are not knowledgeable about cars, you could just go and pick out the one you like best based on the look. When you find out the price is usually when you would decide yes or no.

A great choice if you love the look of satin but have a wedding in a warmer location or in the summer months

Now picture shopping for your wedding dress in the same way. If you don’t have a budget, you will find the prettiest ones, try them on, and make your decision. What makes one dress cost more than another would be the same concept, that is mainly the name of the designer. Other things considered are: the fabrics used, the beading/beadwork, how it is constructed, perhaps additional accessories, etc. The bottom line, however, is the name on the label.

The research that we do allows us to find who we feel are the best designers, in affordable price ranges, who offer a wide range of styles and sizes. In addition, we want to make sure we carry unique designers, not ones that are found in every single store. There is nothing better than when a bride tells us she’s been everywhere and is shown the same dresses over and over. We get to wow the brides, which is really what she is looking for!

Satin and sleeves, perfect for a formal event in chillier months

Research for you should also include thinking about the season of your wedding and the fabric that would make sense. If you are getting married in the winter on the East Coast, a heavier satin, sleeves, or layered lace would be more appropriate than a strapless chiffon for example. If you are getting married on a beach, a heavy satin wouldn’t make any sense, but lightweight chiffon would be perfect!

A lovely fitted lace dress, perfect for an indoor
or outdoor affair

Also the venue makes a difference in what type of dress. A formal church wedding followed by a formal reception would dictate a more formal type dress, rather than if you are getting married outside in the garden in a casual type setting.

Having a budget for your dress will make a big difference in making your choice. You can research various lines and find those in budget that have styles you love. If you are a bargain hunter, you can always look for sample sales which is when the dress in the store is marked way down for a faster sale. It is that dress, as is, and has been tried on, but it’s never been worn and you can save a lot of money at a sample sale if that’s your thing! We hold sample sale events several times a year and they are very popular with many brides!

Our dresses new start at $1000 and our selection in various price ranges is outstanding. Make your appointment today to see all that we have to offer!

Ten Different Wedding Dress Necklines

It’s so fun when a bride tries on different wedding dresses and realizes she looks and feels amazing in certain silhouettes and necklines more than others.

Finding the right wedding dress means finding the one that fits your style and body type. Get started by learning the variations of necklines and how to best wear them!


Amalie by Madi Land showing an off the shoulder neckline

This neckline sits just below the shoulders with sleeves draping over the upper arm and is flattering on nearly all body types. Super pretty and shows off the collarbone with straps that rest at the top of your arms. You can have off the shoulder straps added to any strapless wedding dress.


Tamara by Kitty Chen showing a sweetheart neckline

The sweetheart is shaped like the top half of a heart, dipping down in the front center and looks beautiful on all dress silhouettes. Many ballgowns are made with a sweetheart because of how romantic it is! Sweetheart dips can vary, some are more pronounced and dip lower than others.


Harley by Casablanca showing the plunge neckline

For those who aren’t shy, the plunging neckline is a super sexy option. This neckline is a slit that extends down the center of your chest past your, ribs or even farther, for a statement-making look. Most plunges are actually a sheer illusion tulle panel that connects the two sides of the bodice. Plunge looks very flattering on tall brides.


Renee by Morilee showing a halter neckline

The halter neckline wraps around the neck, exposing the shoulders and upper back beautifully. It will typically button or have a hook closure at the back of the neck and is very flattering on a large bust or anyone wanting to show off her arms.


Sincerity Bridal 3987 showing the bateau neckline

Also known as a boatneck, the bateau neckline stops at your collarbone and features a wider opening that skims the tops of your shoulders. Very classic, sophisticated, and demure, this neckline goes beautifully with every silhouette.


Halani by Madi Lane showing a V neckline

This neckline dips down in the front into the shape of a “V.” It is flattering on petite and narrow frames, but also on a larger bust when fitted properly. They are usually made with a low coordinating V in the back of the dress, but also look beautiful with a full illusion back.


Aiden by Madi Lane showing a square neckline

A square neckline extends from the shoulder straps to form a straight across line in the center. Similar to the scoop but it affords a little more coverage for a more conservative look. Very chic and modern.


Karlee by Morilee showing an illusion neckline

This neckline has sheer fabric along the top neckline of the bodice. It gives the “illusion” of a strapless dress, but it offers more coverage and support. Illusions are gorgeous with long sleeve gowns. A dress can have illusion in the front, the back, or both.


Aspen by Madi Lane showing the scoop neckline

The scoop is rounded in the front creating a flattering, feminine effect. It does not dip to a point like the sweetheart so it affords a little more coverage and is very flattering on a larger bust, and also on a petite frame.

One Shoulder

Maddox by Madi Lane showing a one shoulder neck line

This neckline has a Grecian flair by draping over one shoulder. The shoulder can be covered with a short or long sleeve, a long drape, bow, or by a single strap.

To see all of these beautiful necklines on hundreds of dresses, make your appointment to come see us. New dresses in monthly and new designers added seasonally!