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When Is Engagement Season?

Traditionally, the wedding industry in the United States defines engagement season the period between Thanksgiving to Valentine’s Day.  It is estimated that 40% of wedding engagements occur between those two dates!

Engagement Season Dates

That’s not surprising to Darianna® Bridal & Tuxedo for a couple of reasons. During the holidays, many family members and friends are home. So, couples have the opportunity to share the engagement with their close loved ones. Additionally, there are a lot of holiday decorations, cheer and festivities to set the mood.

We have seen photos from our grooms-to-be popping the question to their brides-to-be in front of the illuminated Christmas tree in front of City Hall in Center City, Philadelphia. We have also seen propsals happen at the Christmas Village in Love Park! The holiday lights and decorations leave limitless opportunities to create the perfect backdrop for a memorable proposal.

Engagement Season | Holidays

Furthermore, we are well aware of this ever-so-popular time of year to get engaged. Typically, it begins on the Saturday after Thanksgiving. Usually, we are booked with bridal appointments and often have a waiting list to try on wedding dresses during this time. This just lends to the fact that Thanksgiving tends to kick-off what is known as “engagement season”.

However, COVID changed things a bit with regard to the days and places chosen to propose to your fiance in 2021 and 2022. Luckily, now that public places, restaurants and festivities have all opened up again – we are seeing a more normalized trend for days to get engaged.

Each year, the most popular days to get engaged may change slightly. But, there are always those days that we see year-after-year.

Engagement Season | 2022 – 2023 Survey

Based on a survey of our brides and grooms from the 2022 and 2023 engagement season; we found the following days to be the most popular days to get engaged. This is during what the wedding industry defines as engagement season:

  1. Valentine’s Day
  2. Saturday Before Christmas
  3. Christmas Eve
  4. Christmas Day
  5. New Year’s Eve
  6. New Year’s Day
  7. Two Saturdays before Christmas
  8. December 23rd
  9. Thanksgiving Day

A couple runner up days to get engaged that were not in what is considered engagement season were:

  1. Birthday
  2. Anniversary of the day the couple met
  3. 4th of July

The holidays are fast approaching and we can’t wait to hear from you when you are proposed to in 2023 and 2024!

Do you know someone getting engaged soon?  Share this engagement season blog with them and let them know you were thinking of them!