Traditionally, the wedding industry in the United States defines engagement season the period between Thanksgiving to Valentine’s Day. It is estimated that 40% of wedding engagements occur between those two dates. With many of the most popular months to give an engagement ring being squeezed into the winter months, we are sure you will recognize many of these most popular dates. In addition, the holiday season often provides the perfect time for that element of surprise when giving a diamond ring.
Engagement Season Dates
The popularity of these 3 months for popping the big question is not surprising to Darianna® Bridal & Tuxedo for a couple of reasons. During the holidays, many family members and friends are home. Couples have the opportunity to share this special time and the engagement with their close loved ones. Additionally, there are a lot of holiday decorations, cheer and festivities to set the mood.
We have seen photos from our grooms-to-be popping the question on popular engagement dates in front of the illuminated Christmas tree in front of City Hall in Center City, Philadelphia. We have also seen proposals happen at the Christmas Village in Love Park! The holiday lights and decorations leave limitless opportunities to create the perfect backdrop for a memorable proposal.
Engagement Season and Major Holidays
We are well aware of this ever-so-popular time of year to get engaged. Typically, it begins on the Saturday after Thanksgiving. Usually, Darianna® Bridal & Tuxedo is booked with bridal appointments and often has a waiting list to try on wedding dresses during this time of year. This just lends to the fact that Thanksgiving tends to kick-off what is known as “engagement season”.
A few years ago, COVID changed things a bit with regard to the days and places chosen to propose to your fiancé in 2021 and 2022. Luckily, now that public places, restaurants and festivities have all opened up again, we are seeing a more normalized trend for days and places for marriage proposals.
Each year, the most popular days to get engaged may change slightly. But, there are always those days that we see year-after-year.
Engagement Season – 2023 – 2024 Survey
Based on a survey of our brides and grooms from the 2023 and 2024 engagement season; we found the following days to be the most popular days to get engaged. This is during what the wedding industry defines as engagement season:
- Valentine’s Day
- Saturday Before Christmas
- Christmas Eve
- Christmas Day
- New Year’s Eve
- New Year’s Day
- Two Saturdays before Christmas
- December 23rd
- Thanksgiving Day
Many consider Valentine’s Day the most romantic day of the year and that is clearly a lucky day for the engaged couple. Year after year, we find a Christmas proposal always popular. What is better than being with close friends and family when you have that proposal ring in hand?
A couple of runner up days to get engaged that were not in what is considered engagement season were:
- Birthday
- Anniversary of the day the couple met
- 4th of July or Independence Day.
Another big day for getting engaged is July 4th. Again, no surprise to us because we always experience many more bridal appointments around the 4th of July holiday and immediately after it. We think it’s a perfect date and a very special day because you have built-in fireworks on the Fourth of July!
What do you think is the perfect opportunity for popping the question? Submit your idea to us and tell us about your love story and engagement. You may just be featured by Darianna® Bridal & Tuxedo in one of our blogs!