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All in the Family

We are so excited to announce that our daughter Daria has joined the Darianna team as the Director of Communications. She will be taking over the marketing and public relations responsibilities for the business. This includes our social media, press releases, partnerships, and networking.

This is exciting for our company and our family! Bringing on a Communications Director is a vital position to help us manage our fast growing business.  We are proud to continue the legacy of our family-founded bridal and tuxedo store.  Daria is the perfect professional to help us exceed our goals and grow even further.

Daria graduated from James Madison University in 2017 and has her bachelor’s degree in Communication Studies and Writing, Rhetoric, and Technical Communication. She recently completed an extended internship with The Walt Disney Company in Orlando, Florida and is thrilled to bring their superior guest service concepts to the family business.

To get in contact with Daria, call 215-491-8500 or e-mail daria@dariannabridal.com.

Notes From A Handsome Tuxedo Consultant

Nick Griffin is a Tuxedo Consultant here at Darianna Bridal & Tuxedo, who wrote a great blog for us on relationships from his perspective.  He also had no trouble coming up with a title for his blog.

Our store takes great pride in providing outstanding service in a fun (rather amusing) and professional way. We love to hear thoughts from our employees and Nick is a special one to us.  Enjoy, it’s a good read, and very insightful for a 20 year old.

And don’t forget, when you need a tuxedo, think of us (and handsome Nick, of course).

Hello! My name is Nick Griffin and I’ve been a tuxedo consultant at Darianna Bridal & Tuxedo for two and a half years now. I am twenty years old, so I have done a lot of growing up during my time in the store.

Being able to work in the exciting bridal sphere as a teenager has taught me a lot of different things about fashion, weddings, marriage, relationships, the working world, working with the public, and life in general. Working at a bridal store is really a privilege for someone my age.

A tuxedo consultant is a super interesting job for anyone, let alone someone my age.  While most twenty year olds are flipping burgers or working as a cashier, I get the opportunity to make a positive impact for couples on the most important day of their lives. From the hundreds of couples that I have worked with over the years, here is what I have learned about relationships.

Being around grooms when choosing what they will be wearing on their big day can be exhilarating. Men are more fashion-forward than ever, so the pride they take in the way they look makes my job that much more interesting.

Much like when a bride tries on the gown that is “the one” for her, when a groom tries on the tuxedo he will wear on his wedding day, you can see it on his face.

No one notices this faster than their fiancee, who calls out when he loves something right away. Once she spots the glimmer in his eye or the smirk on his face, oftentimes the bride will say, “You love this one, I can tell.”

This is a small, yet special moment that I have seen over and over again, and to me it says a lot about couples. It shows me that when two people know each other so well, they can immediately spot the emotions of each other and can almost read each other’s minds.

When a groom does his “Groom Try-on” (an amazing service we provide to our grooms) and pieces together the outfit that fits his style and personality the best, something clicks with the both of them. This connection that engaged couples have is really something special to see.

Not many people get the opportunity to see a real spark between couples in the way that I do, and the fact that I get to aid in their elation during these appointments fills me with bliss. Spending an hour with these couples as they communicate with one another has shown me a lot of happy moments, because when people love the way they look their confidence skyrockets.

Some new looks for 2018!

This boost that the groom gets from looking so fresh in turn makes the bride happy, and it is those kind of special moments that are so precious.

I never take viewing these moments for granted, because they have taught me so much, and it is so touching to even have a small part in that shared joy these couples experience.  I’ve even had the honor of being named in some of our online reviews (5-star, of course).  Come in and visit us and me!  Call or text 215-491-8500 or find us at www.DariannaBridal.com.  We can’t wait to help you out, too!

Darianna Bridal & Tuxedo is an award-winning bridal store in Warrington, Bucks County serving brides and grooms in Bucks, Montgomery, and Philadelphia. 

Five Years In

I could start as Once Upon A Time, but then it wouldn’t be real. Sometimes it really doesn’t seem real that we are five years into a business that we dreamed up and executed, but anyone who has ever started or owned a business knows the feelings. Franco and I have lived and breathed Darianna Bridal & Tuxedo every minute of every day since signing that lease in 2012.

We opened in January 2013 in that adorable little old house on Easton Road. “Next to the Candy Shop,” we used to tell customers who weren’t familiar with the address. How do I convey just how much I loved that store – and how much I cherish the feelings I have when I think of those original days?  It just makes me so happy.  And proud.

I clearly remember one evening just a few months after we opened, standing behind the desk with our little Deanna hanging on my leg like a koala bear, a store full of people, and thinking, “We’re gonna need a bigger boat.” It was simultaneously thrilling and petrifying. Just the way entrepreneurship is: thrilling and petrifying.

So while we went and got ourselves a bigger boat, we decided to keep the original location and made it all about Prom! For two years, we opened seasonally for our prom customers and it was so much fun to have a “junior” version of Darianna Bridal & Tuxedo.

With every new year comes changes and decisions to be made and this one is no different. Our biggest decision for 2018 was hard: Do we keep the original store as prom or do we combine them?

As owners, our main goal is customer service and how we can make the shopping experience fun, offer great style options, assist with alterations, and make new friends while doing it. A list of pros and cons came down to one thing – having the owners present in the store. We couldn’t be at both places at once and that is too important for us to ignore.

We made the decision to combine them and we are thrilled to be all under one roof again – in a bigger boat!

 

Our little store turned into something pretty big. Darianna Bridal & Tuxedo is in the middle of major stores like Red Robin, Buffalo Wild Wings, Pet Valu, VisionWorks, Hair Cuttery, and GNC. Our sign is in the same sign cabinet as Walmart. Talk about not seeming real! This store offers so much more space with the same great service, same great selection of dresses and tuxedos (this year some amazing prom prices, too!), same convenient 7 day/week store hours, owners and managers on site, and the same fun-filled environment.

 

While I am a little crushed to say goodbye to our original Darianna baby, it needs to happen. One of my favorite photos ever taken is the Love sign over the original Darianna Bridal sign (thank you Sophia Yanik!) – a sweet and lovely little picture, just like that store, just like all our girls who worked there. Our very first prom staff (Class of 2013) is now a year out of college – Gabi, Dani, Jenn, Sophia, Brit, Nicole, and of course Daria! I taught them how to steam dresses and they taught me things like NEVER text back “K”. All those laughs I will keep.

Most decisions aren’t as difficult as this, but the right decision is rarely easy. Like with all babies, at some point, you have to let them go…

We can’t wait to see all of you for bridal and prom seasons in 2018!