Nearly eight years ago, Darianna Bridal & Tuxedo jumped into the wedding scene. We opened our doors and intended to serve people by doing three things basically learned in Kindergarten:
1) Have a clean store (clean up after yourself!)
2) Be kind (like we need to explain that one!)
3) Don’t lie (well, again, do we really need to explain?)
This may sound strange but some did not learn those values in kindergarten, or ever. Before we started our business, we searched for the biggest complaints at bridal stores based on a variety of online reviews throughout the country. Those were the three most common complaints in the reviews.
We didn’t set out to “change” in this industry, only to do it better and authentically. We hire our staff based on kindness and personality. To this day we advertise any new positions at Darianna Bridal & Tuxedo requesting “no experience preferred”. We will teach you our way! We look for kind, genuine people who fit our culture. And now? Now there are a whole lot of stores working hard to be like us, but trying to be someone else isn’t authentic and people see through that.
We know that if we take care of our team, they will take care of the customers. And nearly eight years into this fun business and thousands of brides, grooms, bridesmaids, groomsmen, mothers and fathers later, we can confidently say that our approach is working! Read our reviews, we are so proud. Voted Best of Bucks/Mont every year since opening. This is because of our employees a/k/a our team, our friends, our extended family.
Being a family business, we’ve established a lot of “family policies”. One of those policies that we instituted from the beginning is that we are closed on ALL major holidays, no exceptions. That kicks off with Thanksgiving AND Black Friday.
We’ve taken a lot of heat for not being open on Black Friday. Once a very emotional caller told us she “has NEVER heard of a retail store being closed on Black Friday”! Well, we are. Sorry, not sorry.
Our staff deserves time off with family and friends. The team here works incredibly hard. Anyone who has been to our store knows how crowded it gets and our employees rarely get a moment to sit down when they are here serving customers. The days are intense, fun, and often physically exhausting.
As with every year, and hopefully every day, we would like to express our gratitude our team for the immense effort they put into Darianna Bridal & Tuxedo and of course the dedication they show our brides and grooms. Especially this year – one of the most trying years on record.
Our industry is high emotion under normal circumstances, but the stress thrown at our couples in 2020 was way too much. We tried our best to help where we could and found that simply being nice was exactly what was needed, offering small acts of kindness to make it easier to cope.
In that spirit, we hope you will take some time to relax, reflect, and enjoy entering this holiday season.
As owners, we are committed to serving you whether the store is open or not. Our website permits an online chat directly with us. More conveniently, you can text our store telephone number at 215-491-8500 and we will personally respond to you, wherever we are. If you need us, reach out!
We know that the holiday season is the most popular time of year for getting engaged. If an engagement ring is in your future, you can also make an online appointment with us even when we are closed. We keep adding and changing to stay fresh and fun, and can’t wait to show you!
Joe, Suzanne, Tori S, Shannon, Tori M, Jess, Marissa, Jenna, Courtney, and our Daria, THANK YOU. We wouldn’t be who we are or where we are without you.
Happy Thanksgiving to all and thank you for helping us survive this unusual year!
With gratitude, Wendy, Franco, Daria, & Deanna