Designer: Wtoo

Why We Love Her:

Lucia is a sweet and sassy little knockout! This gorgeous, lace sheath gown is packed with detail without being overwhelming. Small florals and leafy vines that adorn the bodice and trickle down the skirt. These appliqués pop against the unlined bodice as well as against the layer of Chantilly lace atop a nude underlay. The illusion tank straps provide ample bust support and fall into a gorgeous and tasteful plunged v-neckline.

The back of Lucia’s bodice is equally as gorgeous as the front! The lace and illusion continues down the straps to the back that falls into a low scoop. The pattern of the lace mimics the front as the lace falls into a more strategically spaced out design. Subtle sparkle shimmers from the gown and hits the light with each movement. Lucia’s train is a show stopper with a scalloped, lace hem that trails beautifully behind the bride during her walk down the aisle!

She’s Great For:

This dress is the perfect choice for brides who love lace! There is no shortage of lace throughout this dress, and the botanical patterns on Lucia are absolutely gorgeous. The florals make Lucia a great gown for brides who have venues with outdoor components. Lucia would look incredible at a garden or arboretum ceremony, but would also be the perfect fit at a venue near water! The options are endless.

The color options that are offered on this gown also make her a great choice for brides! Lucia is featured with a nude underlay that makes the lace details pop. This nude color looks beautiful with vibrant color schemes and unique floral arrangements. For brides looking for a more traditional gown or less bold detail, the gown can be ordered in all ivory or with a soft champagne underlay and ivory lace.

What Makes Her Special:

This is a gorgeous gown that is really made special by her unique lace. While the appliqués themselves are delicate, they are arranged in a flattering pattern that makes them appear bolder. There are also multiple lace layers between the Chantilly lace and some of the appliqué stacked atop each other. Wtoo has designed the gown so nicely that it does not feel or look too heavy!

The most special detail is that she can also be ordered with long sleeves! Fall or Winter brides who fall in love with Lucia do not have to worry about being too cold on their big day with the option to order the gown with sewn in sleeves. These sleeves have matching lace that start on the shoulder and cover most of the arm down to the wrist. Make Lucia your own with all her options!

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Designer: Serene Bridal

Serene Bridal Wedding Dress | Why We Love Her:

The Natalie is truly a dress that everyone will fall in love with! She is romantic, modern, and enchanting. Every bride that tries her on immediately gets lost in her extraordinary features! Beginning with her bodice, Natalie has a sexy plunging neckline with a mesh insert, perfectly tying into the identical side cutouts as well! Her bodice can come both lined and unlined, giving the bride the option to show off or conceal her skin. Keeping the bodice unlined will also create a gorgeous break in the dress, both accentuating the bride waist and illuminating the lace details!

Serene Bridal Wedding Dress | Details

Natalie’s bodice is finished with beaded spaghetti straps that graciously lead into the scoop back, finished with buttons. This scoop is unlined, allowing the lace and sparkle to really pop! The train then flares out into a magnificent train with a raw lace edged hemline, tying back perfectly to the lace finish in the bodice!

When it comes to the Serene Bridal Wedding Dress, Natalie’s design, she is every bride’s dream! She has modern floral pattern appliques that have small touches of iridescent sequins that will shimmer in a bright scenery when the bride moves. This lace is the perfect mix of large flowers complimented with dainty leaves and vinery. They are also completed with a shiny ivory thread that creates a glowing illusion.

Beneath the appliques is a full layer of chantilly lace that creates dimension and depth in this detail! While it may blend in from the distance, up close it shows a stunning additional detail. The Serene Bridal Wedding Dress, Natalie, is a fit and flare shape, allowing the bride to show off her figure when they put her on! In addition, her material has a slight stretch, so the bride will not be restricted from dancing and eating on her big day!

Natalie is available in all ivory with the option of an unlined or lined bodice.

She’s Great For:

Natalie is perfect for a beach destination wedding! Her lightweight material and flexibility will make the hassle of traveling a breeze. This material would also allow the bride to stay comfortable in the hottest heat. Her train will be perfect for any beach wedding, and her detail will flourish in the open beach scenery.

What Makes Her Special:

Natalie from Serene Bridal is special because of her miraculous detail while being so weightless. From first glance, people would assume that she is heavy and stiff due to her lace appliques and beading. However, every bride will be pleasantly surprised to find out how comfortable she is when they put her on, leaving them never wanting to take her off!

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Designer: Daniela Di Marino

Why We Love Her:

The 6407 gown is a sleek, trumpet gown with a touch of fun! She exudes elegance and class with her v-neck bodice and figure hugging shape. For a modern touch, the gown has a gorgeous scooped back with lace trim and crystal buttons that add a touch of sparkle. An added lace detail lies along the shoulder blades, while strands of pearl and bead detail drapes delicately over the mid back. This added piece gives the back of the gown a flirty yet sophisticated touch of fun!

The long sleeve gown provides the perfect amount of coverage for the bride looking for a gown a bit warmer. Lace and bead cutouts lie along the side of the sleeve from shoulder to wrist, tying in some of that unique detail from the back of the gown while leaving the front clean. 

She’s Perfect For:

This gown is the perfect choice for the bride who wants a timeless dress with some elements of fun! It’s a dress that is not over the top, but it provides more than a completely simple gown would. This is a gown for a bride who appreciates both sophistication and fine detail. This is the dream gown for a bride who does not want to worry that her dress will be too trendy or not stand the test of time when she looks back at her pictures years later!

Due to her elegance, the 6407 would be perfect for the bride who is having a wedding in a venue like a museum, an estate overlooking the water, or even a crisp and intimate winter wedding. This will be a gown who will complement the ornate details in the venue space and not complicate the theme. Any bride who wants dramatic florals would find this dress to be the perfect backdrop as the colors would pop against the clean, chic skirt. Ultimately, this dress can fit a variety of brides, venues, and florals.

What Makes Her Special:

Let’s be honest – we know what is special about this dress is THE BACK. The lace and bead attachment at the shoulders adds so much character to an otherwise clean gown, and not just any gown can pull something like that off. The sleeve detail is incredible and really ties the entire look together without being too much.

One of her best features is how versatile she can be to fit different visions. For brides who want some added detail, a beaded cathedral veil would be the perfect accessory to add a little more drama to their look. A large, colorful bouquet would work perfectly with the gown for any bride who may want more of the focus on details versus the gown itself. Whatever the bride’s aesthetic may be, there is a guaranteed way to make designer Daniela DiMarino‘s 6407 check the box!  Now that your’ve read all about this bridal gown, see it in action in this short video!

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Designer: Serene

Why We Love Her:

Gemma is a bohemian bride’s fairy tale dress! She has the perfect blend of both the traditional and boho lace, enabling her to be very versatile. This top layer of lace consists of geometric patterns paired with small intricate thread work. On top of the lace there are iridescent sequins woven into the thick appliques, making them sparkle in the sunlight. Beneath this layer is a chantilly lace and sequin combination, creating dimensions and added detail that brides will fall in love with!

Gemma has the strapless sweetheart neckline with a slight modern plunge. This neckline has a slight scalloped edge finish rather than the harsh straight line edging. Her fit and flare silhouette will show off all curves of the bride while still being comfortable to dance and move in. Together, this neckline, shape, and uniform lacing creates an elongated look for every bride that tries her on! Gemma’s back features a zippered closure with decorative buttons leading into a dramatic scalloped edged train. This train’s detail is stunning and definitely will not disappoint!

She is available in two different color options including all or ivory/nude (shown in pictures). Having the option for the two toned allows both layers of lace to pop off! Serene also gave this dress the additional option to have the bodice lined or unlined. Depending on the bride’s personality, she can decide to either have a slightly see through top or keep the full modest look. This option also allows variation and breakage at the waistline if the bride were to do the ivory unlined option.

She’s Great For:

Gemma is the ideal dress for a rustic themed wedding! Her blend of traditional and bohemian features will make the most perfect timeless look. There will be no regrets when looking back at pictures throughout a lifetime. She’s detailed, she’s glitzy, and she’s classic. She truly has it all! She would pair perfectly in a church, a beautiful Bucks County Farm or barn, or a winery setting surrounded with historic Philadelphia features. Exposed woodwork, neutral color pallets, and lots of greenery would be the ideal complementary characteristics.

What Makes Her Special:

Gemma from Serene Bridal versatile features are what makes her stand out from other dresses! Bride’s will not have to worry about weather or time restrictions when wearing this dress. She will shine in all four seasons without a doubt. Gemma’s unique cross between her traditional shape and boho chic will allow the bride to have the freedom to plan her wedding the way she wants!

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Choosing the wedding dress of your dreams is a moment brides treasure. Maybe you even thought about it when you were a little girl, picturing yourself in a beautiful and sparkly wedding dress. It will be a core memory, one you will never forget. So when it is your time, how do you go about choosing a bridal shop?

Here are 5 important things to consider when choosing a bridal shop and some additional questions to ask to help you find the best one for you!

1 – Online Reviews

This may be the most obvious, because online reviews reveal so much about bridal shops. Brides are particular in their expectations for services and experience. Some want over the top, some want just the opposite, many are in the middle. The top-rated bridal salons will have hundreds of glowing reviews.

Brides are incredibly honest in their online reviews. When they have a great experience, they will go into great detail. You can feel her excitement when reading the review. These are genuine and when there are hundreds of lovely 5-star reviews, you have found a perfect place to try. There is a very good chance that you will have that same experience.

No store is perfect, however. If they have just a few negative reviews, these brides may have been expecting something they did not receive. This may or may not be the store’s fault. Either way, there are certain common threads for stores: 

Positive 

• friendly and fun atmosphere
• knowledgeable and patient stylists
• good selection 
• affordable prices
• excellent customer service
• clean store

Negative

• high pressure
• dishonest
• phony or impatient staff
• disorganized
• dirty store/dresses

Go for the ones with the common positive themes because there is a high likelihood you will receive that same service, and have that same experience! Avoid those with common negative review themes.

2 – The Dresses: Inventory, Sizing, Designers

Bridal stores range in size, which means they will range in the number of sample dresses they are able to carry. Large stores may have hundreds of gowns, smaller stores will have fewer.

And just because the store is large and has hundreds of gowns, that doesn’t mean they are new and up-to-date. It’s something to find out.

You will only be able to try on a certain number of gowns at your appointment, therefore, the most important things to find out are:

• what designers do they carry?
• do they have new dresses from the latest collections?
• are they aware of the latest trends?
• do they have accessory pieces you can try with your favorites?
• do they have a good selection in your style/aesthetic and fabric preference?

Have a theme or wedding aesthetic? For instance, if your theme is Princess Fairy Tale, the bridal store needs to have plenty of options in ball gown silhouettes. However, if you are going for modern minimalist vibe, you aren’t looking for a dramatic ball gown, you want simple and clean. Their websites and social channels should help you with preliminary research on their gown selections.

Are you a plus size bride? If so, make sure they have a wide variety of gowns for your body shape and size to try. Some stores simply are not size-inclusive and it makes it very difficult to have a good experience. You will not get a true idea of how different styles will look on you if nothing can be realistically tried on.

Looking for particular wedding dress designers? Find a store that carries them and make sure they have ample choice to try on. You can also ask (or check their website’s Events page) to find out about scheduled trunk shows. Trunk shows allow you to see even more dresses!

Looking for a style only at your first appointment? Be aware that you can try on so many dresses and become overwhelmed. Do keep an open mind, but choose a wedding dress boutique that has professional bridal consultants to guide you to the perfect dress for your personal style.

Note:  Do you (or any of your guests) have mobility issues or a disability? If so, make sure they are ADA compliant with staff that knows the appropriate ways to assist in dressing you; and that the store is able to accommodate wheelchairs, walkers, etc. 

3 – Responsiveness of the Store

We’ve all had those times when we could not get a call back or response from someone. When planning your wedding day, you absolutely must have vendors you can easily and quickly get a hold of. Your bridal boutique is one of those vendors!

Make sure the bridal store you choose has not only many ways to get hold of them, and that they respond quickly. This is an emotional and sometimes stressful time and you want your questions answered immediately. The best bridal shops have a number of ways to contact them for immediate response. The right wedding dress shop will show this very high level of customer service.

The last thing you want to hear when you need help is the response, “Someone will get back to you in 24 hours”. Do not settle for that.

4 – Price Points

Chances are good you set a dress budget. Bridal stores vary widely in price points. Make sure the wedding dress shops you choose to visit have a good selection of affordable bridal gowns at and under your budgeted price range.

Ask where the store starts price-wise to order new, and if they sell off the rack gowns at discounts. If you are a budget bride, many stores hold sample sales at different times of the year where you can find your perfect wedding dress at a substantial discount.

Do not set a bridal appointment at a store that is mostly over your price point. That will only cause anxiety.

5 – Choosing A Bridal Shop: Other Offerings and Services

Does the store offer accessories, men’s wear and other wedding party attire? A store that carries suits and tuxedos and mother of the bride/groom dresses helps keep everything organized and under one roof. 

How many guests are allowed at the appointment? Some smaller boutiques do not have the space to host large groups. If you have friends and family members you’d like to bring, make sure the store can accommodate everyone.

Some stores offer alterations on site. Depending on the store, this can be helpful or simply a moneymaker. Ask about their alteration pricing and policies up front, such as “flat fees” (where you may wind up paying much more than you would at a private seamstress). If they say alterations are included in the price of the dress, research the actual MSRP of the dress because they may add hundreds more to the price to say they are “included”.

Reputable bridal stores that do not offer on-site alteration services will partner with trusted and vetted small businesses. These bridal and dress-making seamstresses will be skilled in customization options if you wish to add or change something on your dress. You will have a private appointment where you can take your time discussing the final tweaks of your dress!

What Sets Stores Apart? 

Comparing other services and benefits can help you in choosing a bridal shop. For instance do they:

• Operate on commission? (Our Philadelphia-based store does not operate on commission.)
• Have a reputation of being high pressure?
• Reach out prior to your visit to get to know you and your unique style, wedding details, and preferences?
• Offer high-quality, affordable wedding dresses in your budget?
• Practice size inclusivity?
• Introduce their staff members on the website to make you comfortable before you arrive?
• Have a chat and/or text service for immediate contact? 
• Have an active social media presence on all platforms?
• Offer an engaging and modern website that is easy to navigate? 
• Have an engaging and credible blog with useful topics? 
• Have many positive reviews on different platforms, and respond in a professional and kind manner? It is important to see how they handle the negative reviews/difficult situations.
• Charge for the appointment or require a credit card to charge you if you cannot make it? If so, how are they securely storing your information?
• Have convenient operating hours?
• Meet ADA requirements?
• Offer easy parking areas?

We hope this helps you in choosing a bridal shop that will be the best fit for you, because you want to have the best wedding dress shopping experience(s) possible!

Final Advice

We suggest visiting 1-3 stores maximum. By the third store you are going to start getting confused. How many dresses you have to try on until you find the right dress? That is a decision you will make, however we have seen brides who have gone to five or more stores and by the time they get to us they are discouraged and frustrated. What started as fun and exciting has turned into a confusing chore.

We suggest:

• do your research using the guidelines above
• make a list of potential bridal salons you would like to visit
• make a Pinterest board to help your stylist pull the wedding dress styles closest to the style of gown you pinned

Your dream wedding dress is out there. You will know when you find it. If you fall in love with your perfect gown on your first time out, feel confident in saying yes to the dress. Once you do, you can move on to other aspects of wedding planning.

If you need additional wedding dress shopping advice, contact us on our website or text us at 215-491-8500, our knowledgeable staff will be happy to advise! Need to know what to consider when choosing your tuxedo shop? Read this helpful blog here to find the best one for you!

About the Author: Wendy Salerno is a co-founder and co-owner of multi-award winning Darianna® Bridal & Tuxedo. Now in their 12th year of business, she and her husband, Franco have built a community staple bridal and tuxedo store in Bucks County, Pennsylvania. Under her leadership, the business expanded significantly and is renowned for its customer-centric approach, including a no pressure, honest, and friendly environment. Her company was named one of America’s top 100 small businesses by the US Chamber of Commerce, and Wendy was named the 2023 Entrepreneur of the Year by the Lower Bucks County Chamber of Commerce. She is a mother of two daughters, Daria and Deanna, and is dedicated to charitable causes, including St. Jude’s, Angel Gowns, and the Make-A-Wish Foundation. She and Franco reside in Warrington, PA, enjoy international travel, and are members of Chaîne des Rôtisseurs.

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Designer: Wtoo by Watters

Why we love her:

Austin by Wtoo is everything that feminine, boho brides could want in a wedding dress. An airy tulle skirt, corset-style bodice, and glistening, leafy appliques create a couture gown that brides will never want to take off.

Austin’s strapless sweetheart neckline is a favorite of brides, and with no deep plunge it is perfect for brides on the modest side. The unlined bodice shows the corset-style boning in the gown; this highly supportive design element ensures that the gown stays in place all night long. It also adds a modern, sexy vibe to this very flirty dress. The bodice closes at mid-back with a zipper closure. Leaves and vines decorate Austin’s bodice and flow down onto the tulle skirt. Perfectly placed, the appliques reflect the organic and natural beauty of outdoor venues.

Clear and silver sequins stitched into the appliques sparkle and shine, especially in the sunlight. The sparkle on Austin is not overpowering however; it is limited to only atop the appliques. This dress is great choice for brides who do not want something super flashy but still very special.  Her charm continues with her soft and airy tulle a-line skirt. Appliques drip down the skirt in an organic pattern, and gentle pleating in the tulle gives the skirt flowy volume without weighing her down. A slit in the skirt adds some drama to Austin, and it also allows brides to showcase their shoes!

Austin is finished off with a circular, chapel-length train. This length train will be easy to manage at outdoor venues while still feeling very bridal and allowing for some incredible photos.  She is available in Oatmeal, which has a natural, light nude color underlay with ivory tulle and appliques, or she can be ordered in all ivory. 

She’s perfect for: 

The feminine, romantic, boho bride! With her nature-inspired appliques and lightweight skirt, Austin is the perfect choice for brides with outdoor venues. Her vibe is very versatile, so whether it’s a mountain lodge, a seaside cliff, or straight up the middle of the woods, her leafy design will look magical and cohesive. Upscale barns and wineries also make stunning backdrops for this gown.

Austin can be worn in any season, but the combination of her leaves and Oatmeal color is especially fitting for fall weddings. For winter weddings, the Ivory is simply stunning.

What makes her special: 

Austin is a delightful mix of juxtapositions. Her style is boho, but with classic design elements like her silhouette and neckline. She is whimsical yet structured with her corset-style bodice paired with an ethereal and light skirt. Available in the colors Oatmeal or Ivory, and Wtoo has every bride in mind because there are multiple mesh colors to choose from. This will allow the unlined bodice to blend seamlessly with every complexion for a beautifully natural look. 

Austin also comes with detached illusion long sleeves adorned with the leafy, viney appliques. Adding or removing sleeves creates two looks with one dress, so brides can switch it up between the ceremony and the reception. These lacey sleeves add to the boho-vibe of this gown and make her extra special. 

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